留学生essay代写：KFC Communication in Franchise Restuarants

留学生essay代写-肯德基加盟店的沟通。本文是一篇由本站代写服务提供的essay代写参考，主要内容是讲述肯德基这样受欢迎的全球规模的企业中，从客户到首席执行官，每个参与企业的人都会组成一个社区。在如此广阔的社区中，沟通在实现商品和服务的流畅高效生产方面发挥着非常重要的作用。下面就一起来看一下这篇留学生essay代写范例。

This essay attempts to look at the importance of communication in the world of one of the biggest franchise restaurant that is located in global scale, KFC. KFC is a fast food restaurant chain based in the United States. KFC has been a brand and operating segment, termed a concept of Yum! Brands , Inc since 1997.

本篇essay试图探讨全球最大的特许经营餐厅之一肯德基在世界上的沟通重要性。肯德基是一家总部位于美国的快餐连锁店。肯德基一直是一个品牌和经营板块，被称为百胜的一个概念！品牌公司，自1997年成立。

The main aspects of business covered in this  essay are: business demographics, organizational goals, organizational culture and ethics, management of knowledge resources, group dynamics, meeting management, stakeholders, and networks.

本篇essay涵盖的业务主要方面包括：业务人口统计、组织目标、组织文化和道德、知识资源管理、团队动态、会议管理、利益相关者和网络。

Communication is required both within and outside the corporate in order for the employers and the employees to get involved in as efficient and productive interaction and operation. Good communication enables accompany to locate and target its stakeholders and relate to them.

企业内外都需要沟通，以便雇主和雇员参与高效和富有成效的互动和运营。良好的沟通使陪伴能够定位和定位其利益相关者并与他们建立联系。

I believe for a corporate to grow successfully, it must appreciate the vitality of communication training. There may be special procedures to prevent arguments, reasons to or not to employ people with diverse background, and such.

我相信，一个企业要想成功成长，就必须懂得沟通培训的生命力。可能有特殊程序来防止争论、雇佣或不雇佣具有不同背景的人的理由等等。

Business Demographics 业务人口统计

Business demography is one of the key factors affecting business success. This is because businesses necessitate the differentiation of their products, depending on different characteristics of the population.

商业人口学是影响商业成功的关键因素之一。这是因为企业需要根据人口的不同特征对其产品进行差异化。

KFC needs to find its own business demographics to attract customers in many ways. One example of their ‘business demographics usage’ is the location of its shops. KFC used the demographics of local population and families to locate their stores in the optimal place possible. In a region, the whole building is being run as KFC restaurant (E.g. Quay St, Auckland Central), while some KFC shops are located within the Westfield, or other bigger markets. (E.g. Edmonton Rd, Te Atatu, Auckland) It is likely that the prosperity of each shop has varied the population of the potential customers, and considering those demographics, the company would have resulted the number to decide its shop sizes.

肯德基需要找到自己的商业人口结构，以在许多方面吸引顾客。他们“商业人口统计使用”的一个例子是其商店的位置。肯德基利用当地人口和家庭的人口统计数据，尽可能将门店定位在最佳位置。在一个地区，整栋建筑都是肯德基餐厅（例如，Quay St，Auckland Central），而一些肯德基商店位于Westfield或其他更大的市场内。（例如，Edmonton Rd，Te Atatu，Auckland）很可能每家商店的繁荣程度都会使潜在客户的数量发生变化，考虑到这些人口统计数据，公司会得出决定其商店规模的数字。

Meanwhile, as people request more of nutrition information and processing methods about the products, KFC followed the customers’ needs to communicate with these potential customers. They’ve used methods of:

同时，随着人们对产品的营养信息和加工方法的要求越来越高，肯德基也根据顾客的需求与这些潜在顾客进行沟通。他们使用了以下方法：

报纸上的传单

Television advertisement

电视广告

Since demographics are the statistical analysis used to identify markets for their goods and services, such communication method was an attempt to adapt into the market regarding to the business demographics (increased number of people requiring more information about the product). Such communication process promotes KFC to attract more customers, as they’ve made their products more reliable, and this can ultimately result into the business growth.

由于人口统计是用于确定其商品和服务市场的统计分析，因此这种沟通方法是为了适应商业人口统计方面的市场（需要更多产品信息的人数增加）。这样的沟通过程促使肯德基吸引了更多的顾客，因为他们让自己的产品更加可靠，这最终会促进业务增长。

Organizational Goals 组织目标

NZ based KFC©’s main goal is to ‘create the tastiest and best-loved chicken in New Zealand’ (©Copy Right 2010 KFC). To share the business objectives with all the staffs and the managers of the chain restaurants within New Zealand, KFC© uses several kinds of methods to communicate with their employees.

总部位于新西兰的肯德基的主要目标是“创造新西兰最美味、最受欢迎的鸡肉”（©版权所有2010肯德基）。为了与新西兰连锁餐厅的所有员工和经理分享商业目标，肯德基使用了几种方法与员工沟通。

Training programme: Every single KFC staff, even a part-time worker, needs to go through the training programme for the first few weeks of their work. However, the company continues the training throughout the entire career with KFC, providing life skills, technical skills, management skills and leadership coaching. One main reason for such intense training programme of KFC is to strengthen their sense of ownership, which includes holding firm on their business goals (©Copy Right 2010 KFC). Employees who went through these training programme will therefore concentrate on creating the tastiest and best-loved chicken (e.g. managers instruct staffs to use better-quality oil, part-time workers pay extra attention in food hygiene).

培训计划：每一位肯德基员工，甚至是兼职员工，都需要在工作的前几周参加培训计划。然而，该公司在肯德基的整个职业生涯中都在继续培训，提供生活技能、技术技能、管理技能和领导力辅导。肯德基如此紧张的培训计划的一个主要原因是加强他们的主人翁意识，其中包括坚定他们的商业目标（©CopyRight 2010 KFC）。因此，通过这些培训计划的员工将专注于制作最美味、最受欢迎的鸡肉（例如，经理指导员工使用质量更好的油，兼职员工格外注意食品卫生）。

Organizational culture and ethics 组织文化和道德

Nowadays, the world is very much globalized that organizations inevitably encompass people from different culture and ethnic groups. It is the organization’s role to have no barriers against individuals with different backgrounds.

如今，世界非常全球化，组织不可避免地包括来自不同文化和种族群体的人。组织的职责是对不同背景的个人不设置任何障碍。

KFC New Zealand© requires all members of the organization to use ‘English’ as their official language. To testify this, they have job interviews before they employ the workers. Such process is to allow fluent communication to occur not just amongst the organization members, but also between customers. Therefore official verbal communication is not a problem for KFC©.

肯德基新西兰公司要求所有组织成员使用“英语”作为官方语言。为了证明这一点，他们在雇佣工人之前要进行面试。这样的过程不仅可以在组织成员之间，而且可以在客户之间进行流畅的沟通。因此，官方语言交流对肯德基来说不是问题。

‘Informal’ communication allows members of the organization to strengthen their social bond. Through private conversation, staffs can share common interests and sympathy other than their business conversation. Such behavior virtually improves the relationship amongst workers and increase productivity and efficiency in their production process. Cultural bonding (same culture) allows the members to take coordinated actions. However, there exists undesirable informal communication with members of different ethnic and cultural groups. Existing discrimination or isolation against minor ethic group is officially hard to identify. So members need to gain the ability to communicate with all members without discrimination. This can be done through training programme or national education.

“非正式”沟通使组织成员能够加强他们的社会纽带。通过私人谈话，员工可以分享除商业谈话之外的共同利益和同情。这种行为实际上改善了工人之间的关系，提高了生产过程中的生产力和效率。文化纽带（相同的文化）使成员能够采取协调一致的行动。然而，与不同种族和文化群体的成员之间存在着不可取的非正式交流。官方很难确定存在的对未成年道德群体的歧视或孤立。因此，成员需要获得与所有成员进行无歧视沟通的能力。这可以通过培训方案或国民教育来实现。

Management of knowledge resources 知识资源管理

Effective Knowledge management directly leads to the development of organizations. It deals with the real world execution including organizational adaptation, survival and competence against environmental changes. It focuses on doing the right things instead of doing things right.

有效的知识管理直接导致组织的发展。它涉及现实世界的执行，包括组织适应、生存和应对环境变化的能力。它专注于做正确的事情，而不是做正确的事。

Ongoing training programme of KFC© mentioned above is a good example of the organization’s effort to manage knowledge resources. Apart from the training programme, KFC© introduces its members regular performance reports to seek developmental potentials. Through this process, workers can be aware of their company’s position in the market and will be motivated or instructed to find a solution for development. Senior members of the KFC© also take part in seminars and conferences for technical and strategic breakthrough. These activities allow them to manage their sub-groups more efficiently.

上述肯德基正在进行的培训计划是该组织努力管理知识资源的一个很好的例子。除了培训计划外，肯德基还定期向会员介绍业绩报告，以寻求发展潜力。通过这个过程，员工可以意识到公司在市场上的地位，并受到激励或指导，找到发展的解决方案。肯德基的高级成员也会参加技术和战略突破的研讨会和会议。这些活动使他们能够更有效地管理自己的小组。

Group Dynamics 组动力学

In an organization where teams of human resources are needed to achieve goals and provide innovative products and services, effective team communication is crucial; this is called group dynamics. It is also the ways each person functions to create in total a corporative atmosphere and achieve common goal. The KFC© has appreciated the concept of the importance of individual’s thinking and meaning to produce collective team thinking and has quoted: “For us, diversity is not a target – it’s a way of life and a way of doing business. Everyone can and does make a difference in our organization” (Yum! Brands, Inc.) The organization believes in the importance of “actively seeking diversity” (Yum! Brands, Inc.) in everyone, meaning that everyone has the potential to participate in solving problems, servicing customers and creating richer culture for the work environment.

在一个需要人力资源团队来实现目标并提供创新产品和服务的组织中，有效的团队沟通至关重要；这被称为群体动力学。它也是每个人共同创造社团氛围和实现共同目标的方式。肯德基很欣赏个人思维的重要性和产生集体团队思维的意义，并引用：“对我们来说，多样性不是目标——它是一种生活方式和经营方式。每个人都可以而且确实在我们的组织中发挥作用”（百胜集团，股份有限公司）。该组织相信在每个人中“积极寻求多样性”（百胜集团股份有限公司）的重要性，意味着每个人都有潜力参与解决问题、服务客户和创造更丰富的工作环境文化。

In a diverse group, of both culture and character, it is easy to have disagreements and conflicts that may need to be managed rather than ignored. In reaction to such problem, the concept called norms can be put to action; norms are the expectations for behavior of all members working within the team (Renz and Greg, 2000) – in other words ground rules for teams. Explicit norms will make it easier for members to commit to appropriate behavior and avoid unnecessary conflict. (ChaseP, 2003, 페이지: 169)

在一个文化和性格各异的群体中，很容易出现分歧和冲突，这些分歧和冲突可能需要管理而不是忽视。作为对这一问题的回应，被称为规范的概念可以付诸行动；规范是对团队中所有成员行为的期望——换句话说，是团队的基本规则。明确的规范将使成员更容易做出适当的行为，避免不必要的冲突。

Table 1, below, shows some possible norms that could be considered by a team that values consensus decision making and wants its members to feel secure enough to express feelings and reveal thought. In other words, norms of high trust and openness to others’ ideas are vital for team learning, and ensure that the team’s energy and intelligence are not wasted .

下面的表1显示了一些可能的规范，这些规范可以由重视共识决策并希望其成员感到足够安全以表达感受和揭示思想的团队考虑。换言之，高度信任和对他人想法开放的规范对团队学习至关重要，并确保团队的精力和智慧不会被浪费。

Table 1: Possible norms to encourage openness. 鼓励开放的可能规范。

A Start and finish on time. 准时开始和完成。

B Attend all meetings. 参加所有会议。

C Maintain confidentiality. Note anything you regard as confidential to ensure that it is not discussed outside the meeting.保持机密性。注意任何您认为保密的内容，以确保不会在会议之外进行讨论。

D Make sure we understand what we will each do and bring to the next meeting. 确保我们了解我们每个人将要做什么，并将其带到下一次会议上。

E See one another as equal, i.e. set seniority aside. 视彼此平等，即把资历放在一边。

F See differences as an asset. 将差异视为一种资产。

G Avoid blaming one person. 避免责怪一个人。

H Learn from mistakes.

从错误中学习。

Meeting management 会议管理

“A meeting is the only place a group really exists and takes action as a group, not just as separate individuals

“会议是一个群体真正存在并作为一个群体采取行动的唯一场所，而不仅仅是作为单独的个人”

There are number of advantages that meetings provide:

会议提供了许多优势：

An opportunity to share ideas and information and contribute one’s thought before a decision is made.

在做出决定之前，有机会分享想法和信息，并贡献自己的想法。

A ‘human face’ for the organization.

组织的“人性化”。

Interaction between members and solutions to problems can be offered productively.

可以富有成效地提供成员之间的互动和问题的解决方案。

Opportunities to co-ordinate and co-operate.

协调与合作的机会。

Increase individuals’ acceptance, build morale, commitment, and create a sense of belonging.

提高个人的接受度，建立士气、承诺并创造归属感。

For something that produces vast outcomes, board meetings are held only less than ten times annually; therefore, it is important to balance the structure of the meetings and manage interaction effectively and efficiently.

对于产生巨大成果的公司，董事会会议每年只举行不到十次；因此，平衡会议结构和有效管理互动非常重要。

The importance of correct orientation within the board meetings is appreciated by the KFC© and conducts responsibility:

董事会会议中正确定位的重要性受到肯德基的赞赏，并承担责任：

In preparation for meetings, Directors are advised to review the materials that are sent to Directors in advance of those meetings. The Board believes it is critical for members to have materials on topics to be discussed sufficiently in advance of the meeting date and for Board members to be kept abreast of developments between Board meetings (Yum! Brandsinc., 페이지: 6). This makes sure everyone understands the meeting’s purpose and ensures the meeting is both productive and satisfying.

在会议准备过程中，建议董事在会议召开前审查发送给董事的材料。董事会认为，至关重要的是，董事会成员应在会议日期前充分准备好讨论主题的材料，并在董事会会议之间及时了解事态发展。这样可以确保每个人都理解会议的目的，并确保会议既富有成效又令人满意。

To make the meeting more productive, the committee may request any officer or employee of the Company or the Company’s outside counsel or independent auditors to attend a meeting of the committee. This encourages diversity among the meeting participants and sharing of free and useful ideas.

为了使会议更有效率，委员会可以要求公司的任何高管或员工、公司的外部法律顾问或独立审计师出席委员会会议。这鼓励了与会者的多样性，并鼓励分享自由和有用的想法。

The full Board should engage in discussions on strategic issues and ensure that there is sufficient time devoted to Director interchange on these subjects.

董事会全体成员应参与战略问题的讨论，并确保有足够的时间用于董事就这些主题进行交流。

Stakeholders 利益相关者

Stakeholders for a corporate would include employees, employers, suppliers, customers, society, shareholders, etc. who can affect or be affected by the actions of the business. The interests for each stakeholder are different, and it is for the corporate to appropriately reach them.

企业的利益相关者包括员工、雇主、供应商、客户、社会、股东等，他们可能会影响或受到企业行为的影响。每个利益相关者的利益是不同的，公司应该适当地接触到他们。

Like almost every other corporate in the world, KFC© uses internet website http://www.kfc.com/ to reach all its stakeholders at least for the initial phase, such as contact.

像世界上几乎所有其他公司一样，肯德基使用互联网网站http://www.kfc.com/至少在最初阶段接触到所有利益相关者，例如联系。

For the customers, the comprehensive interests, such as the “value, quality, customer care and ethical products” (Wikipedia The Free Encyclopedia), are guided in the KFC© homepage within the Nutrition link. Legible guides to nutrition, chicken food allergies and exchange list (a meal planning system developed by dietitians primarily for people with diabetesare targeted for customers.

对于顾客来说，综合利益，如“价值、质量、顾客关怀和道德产品”（维基百科免费百科全书），在肯德基主页的营养链接中得到指导。营养、鸡肉食物过敏和交换清单（一个由营养师开发的膳食计划系统，主要针对糖尿病患者的清晰指南是针对客户的。

For suppliers, the Supplier Code of Conduct is on display in the Social Responsibility link. Compliance with Laws and Regulations, Employment Practices, Audit and Inspections, and Application are explained in detail.

对于供应商，《供应商行为准则》显示在“社会责任”链接中。详细解释了遵守法律法规、雇佣实践、审计和检查以及申请。

For the benefit of the society, Packaging and the Environment, and Animal Welfare Program are explained as well. In the details are shown: KFC©’s “commitment to the environment as [they] are to [their] food and customers”, and “the humane treatment of animals”that involves “a farm level audit program leading in the areas of poultry care and handling”.

为了社会的利益，包装与环境，以及动物福利计划也被解释。详细信息如下：肯德基“对环境的承诺，就像他们对食物和顾客的承诺一样”，以及“动物的人道待遇”涉及“家禽护理和处理领域的农场级审计计划”。

Networks

网络

For the network between the corporate and the people outside the business, communication is open to be reached through the contact revealed in the Contact Us link. KFC© promotes its openness in inviting new employees for numerous positions, such as assistant managers, general manager, shift supervisor and team members, to join their family. Videos filmed by current employees that reflect on their life at KFC© are available for everyone to watch on their site, allowing second-hand experience prior to applying.

对于企业和企业外人员之间的网络，可以通过“联系我们”链接中显示的联系人进行沟通。肯德基通过邀请助理经理、总经理、轮班主管和团队成员等多个职位的新员工加入他们的家庭来促进其开放性。现任员工拍摄的反映他们在肯德基生活的视频可供每个人在其网站上观看，在申请之前可以获得二手体验。

Conclusion 结论

In a popular, global scale corporate like KFC©, a community is formed with every individual who take part in the business, from customers to CEO. In such vast community, communication performs a very important role in allowing a fluent and efficient production of goods and services.

在像肯德基这样受欢迎的全球规模的企业中，从客户到首席执行官，每个参与企业的人都会组成一个社区。在如此广阔的社区中，沟通在实现商品和服务的流畅高效生产方面发挥着非常重要的作用。

A good communication is also required in order to exchange information between people with same interest and different culture. Because KFC© appreciates the need for cultural diversity in its corporate, their attention to communication among employees is underscored.

为了在具有相同兴趣和不同文化的人之间交换信息，还需要良好的沟通。由于肯德基意识到企业文化多样性的必要性，他们对员工沟通的关注也得到了强调。

Punctual meetings are needless to say and are met every time, as compulsory, with bold pre-notification. To make the meetings as productive as possible, many means are incorporated.

不必说，准时开会是强制性的，每次都会提前通知。为了使会议尽可能富有成果，采取了许多手段。

The means to avoid conflict within the company required a special form of communication called ‘norms’. This allowed a civilized compromise to take place between people with different ideas, leading to even better result.

避免公司内部冲突的方法需要一种称为“规范”的特殊沟通形式。这使得具有不同想法的人之间能够进行文明的妥协，从而产生更好的结果。

Good means of communication within a corporate brings satisfaction to the customers’ needs and the business.

企业内部良好的沟通方式可以满足客户的需求和业务。

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