Business Essay代写案例：Tesco Ethical Issues

Business Essay代写案例-乐购道德问题。本文是一篇由本站代写服务提供的paper写作案例范文，主要内容是，讲述作为道德贸易倡议(ETI)的创始成员，乐购使用ETI基本准则，其中包括自由选择就业，尊重结社自由和集体谈判权，工作条件安全和卫生，不得使用童工，支付生活工资，工作时间不过量，不实行歧视，提供正规就业，不允许苛刻或不人道的待遇。更重要的是，他们成功地为他们的农民实现了公平贸易的承诺。有不同类型的信息系统的伦理问题，以创建的理解信息系统的伦理问题。本篇Business essay指出Tesco拥有大约472000名员工，他们掌握着大量的个人和财务信息。乐购遵循1998年的数据保护法，并坚定地承诺将这些信息保密，不应出售给其他第三方。以下就是这篇Business essay代写案例的具体内容，供参考。

Tesco is a leading superstore chain in UK and also the third largest retailer in the world headquartered in Cheshunt, UK. Tesco established itself as the 3rd largest retailer in the world after Wal-Mart and Carrefour. By the middle of 2010 Tesco has 4811 stores world wide and 472000 employees and made £62.5 bn group sales. Tesco perform their business with a motto of “Every Little Helps”.

特易购是英国领先的连锁超市，也是全球第三大零售商，总部位于英国Cheshunt。特易购成为继沃尔玛和家乐福之后的世界第三大零售商。截至2010年年中，乐购在全球拥有4811家门店和472000名员工，集团销售额达到625亿英镑。乐购的座右铭是“点滴帮助”。

Chapter 1：第1章

Background Analysis:背景分析:

Tesco was founded by Jack Cohen. Jack Cohen served with the Royal Air Force during the First World War. Once he returned form war at 1919, he invested 30 pound to buy surplus food stockpiles and opened a little stall in east London. On his first day he had £4 turnover and £1 profit. Jack Cohen started selling his firs own brand product in 1924 and that was Tesco Tea. The name Tesco came from the initials of TE Stockwell who was a partner in the firm of tea suppliers and CO from Jack’s last name. In 1929 Jack Cohen opened his first Tesco store in Burnt Oak, Edgware, and North London and in 1932 Tesco Stores Limited became a private limited company. Two years later Jack Cohen bought a plot of land at Angel road, Edmonton North London to build a new headquarters and warehouse which was the first modern food warehouse in the country and introduced new ideas for central stock control. Later on to ensure fresh vegetables for his trade he bought three acres of land with greenhouses and 9 acres of field in Cheshun and Hertfordshire for growing cucumber, tomatoes and fruit trees. In 1947 Tesco Stores Ltd floats on the Stock Exchange with a share price of 25p. The first Tesco self service supermarket was opened in 1956 in a converted cinema in Maldon.

乐购是由杰克·科恩创立的。杰克·科恩在第一次世界大战期间在皇家空军服役。1919年从战场回来后，他投资30英镑购买了剩余的粮食储备，并在伦敦东部开了一个小摊。第一天，他的营业额为4英镑，利润为1英镑。1924年，杰克·科恩开始销售他的第一个自有品牌产品，那就是乐购茶。特易购这个名字来自于特·斯托克韦尔的首字母，他是一家茶叶供应商公司的合伙人，也是杰克的姓。1929年，杰克·科恩在burn Oak、Edgware和北伦敦开设了他的第一家特易购商店。1932年，特易购商店有限公司成为一家私人有限公司。两年后，杰克·科恩在伦敦北部埃德蒙顿的天使路买了一块地，建造了一个新的总部和仓库，这是该国第一个现代食品仓库，并引入了中央库存控制的新思想。后来，为了保证他的生意有新鲜的蔬菜，他在柴顺和赫特福德郡买了3英亩带温室的土地和9英亩的田地，用于种植黄瓜、西红柿和果树。1947年，乐购商店有限公司在证券交易所上市，股价为25便士。1956年，第一家乐购自助超市在马尔登的一家电影院里开业。

Lines of Business: 业务范围

Tesco is a superstore giant who sells almost every necessary things for our day to day life. It is mentioned in Tesco website that some of the Tesco stores stock up around 40000 product lines to meet the expectation of the customer. Below I have mentioned some of the common product line in Tesco I found in Tesco website:

Groceries: Grocery section includes hundreds of cooking product along with health and beauty including red and white wines.

Electrical Goods: PC, PC accessories, Speakers, Camera, MP3 players, DVD players, photo printing, audio accessories, projectors, Television, radio, mobile phones & accessorizes etc.

Home and electrical: Washing machine, steam generator iron, heating, kitchen appliances, kettles, toaster, coffee machines etc.

Furniture & kitchen: Sofas, armchairs, beds, mattresses, kid’s furniture, bathroom accessories.

Clothing & Jeweler: Jeweler, watches, diamonds, rings, clothing.

Garden: Garden sheds furniture, garden storages, green houses, BBQ & dining, lighting & heating, pressure washers.

Baby & Toddler: Bay toys, bathing, changing & nappies, car seats, maternity, carriers & accessories.

Banking & Insurance: Car and home insurance, loans, credit cards, mortgages, gas & electricity etc.

特易购是一家大型超市，出售我们日常生活中几乎所有必需的东西。在Tesco的网站上提到，为了满足顾客的期望，Tesco的一些商店库存了大约40000条产品线。以下是我在Tesco网站上找到的一些Tesco常见的产品线:

杂货:杂货部分包括数百种烹饪产品以及健康和美容产品，包括红葡萄酒和白葡萄酒。

电子产品:个人电脑及电脑配件、扬声器、相机、MP3播放器、DVD播放器、照片打印、音响配件、投影仪、电视、收音机、手机及配件等。

家用电器:洗衣机、蒸汽发生器、熨斗、暖气、厨房电器、水壶、烤面包机、咖啡机等。

家具和厨房:沙发，扶手椅，床，床垫，儿童家具，浴室配件。

采购产品服装和珠宝商:珠宝商，手表，钻石，戒指，衣服。

花园:花园棚家具，花园仓库，温室，烧烤和餐饮，照明和供暖，压力清洗机。

婴儿和幼儿:海湾玩具，沐浴，换尿布，汽车座椅，产妇，载体和配件。

银行和保险:汽车和家庭保险，贷款，信用卡，抵押贷款，燃气和电力等。

Chapter 2: 第二章 Business strategy: 商业策略

Tesco has a well-established and consistent strategy for growth, which has allowed Tesco to strengthen their core UK business and drive expansion into new markets. Tesco has continued to make good progress with their strategy, which has five elements, reflecting their four established areas of focus, and also Tesco’s long-term commitments on community and environment.

The objectives of strategy are: 战略的目标是

To be a successful international retailer

To grow the core UK business

To be as strong in non-food as in food

To develop retailing services – such as Tesco Personal Finance, Telecoms and Tesco.com

To put community at the heart of what we do

To be a successful international retailer

Tesco’s International Strategy: 乐购的国际战略

The full emergence of international retailing is not something that will happen overnight – it requires a long term approach.

特易购有一个完善和一致的增长战略，这使得特易购能够加强其在英国的核心业务，并推动向新市场的扩张。Tesco的战略有五个要素，反映了他们四个既定的重点领域，以及Tesco对社区和环境的长期承诺，一直在取得良好进展。

成为一个成功的国际零售商

发展核心的英国业务

在非食物中和在食物中一样强壮。

发展零售服务，如乐购个人理财、电信和乐购网站

把社区放在我们工作的中心。

要成为一个成功的国际零售商

国际零售业的全面崛起不是一朝一夕的事情——它需要一个长期的方法。

With more than ten years of experience overseas, Tesco has evolved a strategy based on six elements:

Be flexible – each market is unique and requires a different approach

Act local – local customers, supply chains and regulations require a tailored offer delivered by local staff.

Maintain focus – Tesco understand that customers want great service, great choice and great value.  To become established as the leading local brand is a long term effort.

Use multi-formats

Develop capability – it’s not about scale, it’s about skill – so we make sure we have capability through people, processes and systems.

Build brands

To grow the core UK business:

Tesco’s approximately 70% group sales & profits come from UK business where Tesco has got 2,200 stores and 285, 00 employees.

Sales of non food which is a key part of Tesco’s strategy contribute to the overall UK growth.

Store Formats: Tesco has four different store formats

Express -up to 3,000 sq ft

Metro- approximately 7000-15,00 sq ft

Superstore- approximately 20,000-50,000sq ft

Extra- approximately 60,000 sq ft and above..

To be as strong in non-food as in food: 强壮在非食物中和在食物中一样强壮

Tesco’s aim is to be as strong in non-food as in food which means providing customers same great quality, range, price and service as they do in their food business.

Ranges and value: All the Tesco stores including small express sell some non-food item where as the extra’s and homeplus offer a great variety of choice of non food item such as BBQ and garden furniture’s.

Clothing: Tesco clothing brings fashion at a fantastic price.  About one in seven Tesco customers have bought from clothing collections.

To develop retailing services – such as Tesco Personal Finance, Telecoms and Tesco.com:

Tesco is concerned about their growing number of different types of customer and their needs, therefore Tesco offer to their customer more than one way to shop.

Tesco Personal Finance (TPF)

Tesco.com

Tesco Telecoms.

To put community at the heart of what we do: 发展英国核心业务

The Community Plan in each country is based around Tesco’s community promises – actively supporting local communities;  buying and selling products;  caring for the environment;  giving customer’s healthy choices and good jobs for local people – and reflects the needs of the local communities.

凭借十多年的海外经验，乐购已经发展出一套基于六个要素的战略:

Be flexible -每个市场都是独特的，需要不同的方法

Act local -当地客户、供应链和法规要求当地员工提供量身定制的服务。

Maintain focus -乐购明白顾客想要优质的服务，优质的选择和卓越的价值。成为领先的本土品牌是一个长期的努力。

multi-formats

Develop capability——这不是关于规模，而是关于技能——所以我们确保我们通过人员、流程和系统拥有能力。

Build brands

Tesco集团约70%的销售和利润来自英国业务，Tesco在英国拥有2,200家门店和28.5万名员工。

非食品销售是乐购战略的关键部分，有助于英国整体增长。

店铺模式:Tesco有四种不同的店铺模式

快递面积达3000平方英尺

Metro-约7000- 15000平方英尺

超级商店-大约20,000-50,000平方英尺

额外-约60,000平方英尺及以上。

乐购的目标是在非食品领域和食品领域一样强大，这意味着为顾客提供与食品业务相同的质量、范围、价格和服务。

范围和价值:包括小快递在内的所有Tesco商店都出售一些非食品商品，而extra 's和homeplus提供各种各样的非食品商品，如烧烤和花园家具。

服装:乐购服装以极好的价格带来时尚。大约七分之一的乐购顾客从服装收藏中购买过东西。

发展零售服务，如乐购个人理财、电信和乐购网站;

Tesco关注的是他们越来越多的不同类型的顾客和他们的需求，因此Tesco为他们的顾客提供了不止一种购物方式。

乐购个人理财(TPF)

Tesco.com

乐购电信。

把社区放在我们工作的中心:

每个国家的社区计划都是基于乐购的社区承诺——积极支持当地社区;买卖产品;爱护环境;为顾客提供健康的选择，为当地人提供良好的工作，并反映了当地社区的需求。

Chapter 3: 第三章

Mission Statement/Statement of Values: 使命宣言/价值观宣言

Mission statement is a unique purpose that sets a company apart from other companies and identifies the scope of its operation.  It describes about the business, customer, and value of the customer and where the company wants to be.  Tesco’s mission statement describes below

“Our core purpose is to create value for customers to earn their lifetime loyalty.”

使命宣言是一个独特的目的，它将公司与其他公司区分开来，并确定其运营范围。它描述了业务、客户、客户的价值以及公司的目标。乐购的使命宣言如下

“我们的核心目标isÂ是为客户创造价值，赢得他们的终身忠诚。”

This statement describes that Tesco emphasize more on customer satisfaction. It clearly categories their motivation towards excellent customer service and offer great value to the customers so they can rely on Tesco. It also describes that Tesco’s success depends on the people who work with them and shop with them. If customers like the offer, they will more likely to come back and if employees finds it rewarding they can motivate themselves for that extra mile to help customer. Which is expressed as two following values:

No one tries harder for customers.

Treat people as we like to be treated.

Environmental analysis：环境分析

Environmental analysis is the assessment of the possible effects of the external forces on which the organization survival and growth depends. The environment analysis can be divided in to two sections, one is Remote Environmental Factor on which the organization or company doesn’t have any control and another is Industrial Environment Factor on which the organization has got some control. Remote Environmental Factor includes political, economic, social, technological and ecological factors which can influence Tesco’s business as described below.

这句话描述了Tesco更强调顾客满意度。它清楚地将他们的动机分类为优秀的客户服务，并为客户提供巨大的价值，这样他们就可以依赖Tesco。它还描述了乐购的成功取决于与他们一起工作和购物的人。如果顾客喜欢这个提议，他们就更有可能回来，如果员工觉得这是值得的，他们就会激励自己多做一些事情来帮助顾客。表示为以下两个值:

没有人更努力地争取客户。

我们希望别人怎样对待我们，我们就怎样对待别人。

环境分析是对组织赖以生存和成长的外部力量可能产生的影响的评价。环境分析可以分为两个部分，一个是远程环境因素，组织或公司没有任何控制，另一个是工业环境因素，组织有一些控制。远程环境因素包括政治，经济，社会，技术和生态因素，可以影响Tesco的业务如下所述。

Political issues: 政治问题

Taxation policy – The business of any company effects directly by this policy. If the government increases VAT, ultimately price of almost every product of Tesco would go up.

Exports imports policy – if government changes any export import rules, it might affect Tesco’s business

Government stabilities – Tesco should carefully inspect the political stability of any country before they plan to expand to. Changes in government can cause to changes in taxation and legislation.

税收政策——任何公司的业务都直接受到这项政策的影响。如果政府提高增值税，最终乐购几乎所有产品的价格都会上涨。

进出口政策——如果政府改变任何进出口规则，可能会影响特易购的业务

政府稳定性——乐购在计划扩张到任何国家之前，都应该仔细考察该国的政治稳定性。政府的变化会引起税收和立法的变化。

Economic Issues: 经济问题

Petroleum price- Tesco has 4811 branches world wide. Tesco have to deliver products from store to store quite often and the delivery cost much more depends on petroleum price. So increase of the petroleum cost will affect their business.

Currency exchange rate- Currency exchange rate would affect their export and import business.

Economic Growth – If economic growth gets low their sells will fall down, customer would prefer to save money instead of spending money on buying.

Social Issues: 社会问题

Social religious belief- Tesco should respect local social and religious beliefs and their needs in order to control market.

石油价格——乐购在全球有4811家分店。特易购必须经常从一家商店到另一家商店送货，送货成本取决于石油价格。因此，石油成本的增加将影响他们的业务。

货币汇率——货币汇率会影响他们的进出口业务。

经济增长——如果经济增长放缓，他们的销售额就会下降，消费者更愿意存钱而不是花钱买东西。

社会宗教信仰-乐购应该尊重当地的社会和宗教信仰和他们的需求，以控制市场。

Attitude to work – Tesco has to find area where local population have high attitude to work. So the recruitment process will be easy and also staff turnover will be low.

Technological Issues: 技术问题

High-speed data communication Internet- For the business like Tesco it is very essential to have high speed data communication for making the regular sales report keep updated with the product price from a central work place.

New materials and processes- Newly added self service machines in many of the store has reduced the waiting time for the customer in the queue.

工作态度-乐购必须找到当地居民工作态度高的地区。所以招聘过程会很容易，员工流动率也会很低。

高速数据通信互联网-对于像Tesco这样的企业来说，拥有高速数据通信是非常必要的，这样可以使定期的销售报告与产品价格保持同步更新。

新材料和新工艺——许多商店新增的自助服务机器减少了顾客排队等待的时间。

Ecological issues: 生态问题

Factor caused by weather or climates- Factor caused by weather or climates effects business a lot. It can forecast about their sales and order requirements.

Chapter 4: 第四章

Strategic model: 战略模式

Michael Porter describes a business strategy category scheme where there are three general types for achievement and maintenance of its competitive advantage. The three types are

Market Segmentation

Differentiation

Cost leadership

Cost leadership more focused on having lowest price compare to other organization in the market while still achieving high return on investment.

A differentiation strategy is mainly focused on producing product which is preserved through out its industry as unique.

Another strategy is Market segmentation which is more focused on different type of product for different market.

From the mentioned three strategic levels I would recommend Tesco to take cost leadership strategy model. Cost leadership is more focused on having lowest price with the target of making high return on investment (ROI). The main goal of cost leadership is to produce less expensive but same quality a product which is already exists in the market. This strategy is generally related with large-scale businesses which offer “standard” products with moderately little changed but completely acceptable to the most of the customers. As Tesco is a big company and one of the market leaders in retail business so they have to face such challenges to bit their budget. Tesco is not the only company who is involved with retail business but they have got strong competitor. For competing with them and make more profit they have plan for proper strategy based on market research. After the current recession in the world most of the peoples buying capability is decreased. So in this time if any company offer quality product but in cheap rate then the maximum customer would go for that company. Which just will not make Tesco beneficial but also bring customer satisfaction. This will encourage customer to spend more as well. For example if some other company sell coca cola multi pack can in £2.95 where Tesco sells it in half price, then most of the customer would go for Tesco as they are getting it cheaper but same quality. Here it seems Tesco is making less money but strategy will show that they are actually making more profit as majority of the people would go for cheap price and that little profit would make higher revenue.

Michael Porter描述了一种商业战略分类方案，其中有三种实现和维持竞争优势的一般类型。这三种类型是

市场细分

分化

成本领先

成本领先更侧重于与市场上的其他组织相比拥有最低的价格，同时仍然获得高投资回报。

差异化战略主要集中在生产产品，这是保存整个行业作为独特的。

另一种策略是市场细分，它更侧重于针对不同市场的不同类型的产品。

从上述三个战略层面来看，我建议Tesco采取成本领先战略模式。成本领先更侧重于以获得高投资回报率为目标的最低价格。成本领先的主要目标是生产出市场上已经存在的价格更低但质量相同的产品。这种策略通常与提供“标准”产品的大型企业有关，这些产品几乎没有变化，但大多数客户完全可以接受。由于特易购是一家大公司，也是零售行业的市场领导者之一，所以他们不得不面对这样的挑战来削减预算。乐购不是唯一一家从事零售业务的公司，但他们有强大的竞争对手。为了与他们竞争并获得更多的利润，他们在市场研究的基础上制定了适当的战略计划。在当前的世界经济衰退之后，大多数人的购买力下降了。所以在这个时候，如果任何公司提供高质量的产品，但价格便宜，那么最大的客户会选择这家公司。这不会使Tesco受益，但也会带来顾客满意度。这也会鼓励顾客花更多的钱。例如，如果其他公司以2.95英镑的价格出售可口可乐多包装罐，而特易购以半价出售，那么大多数顾客会选择特易购，因为他们可以买到更便宜但质量相同的产品。在这里，乐购似乎赚的钱少了，但战略将表明，他们实际上赚了更多的利润，因为大多数人会选择便宜的价格，而微薄的利润会带来更高的收入。

从这篇Business essay作者的发现来看，作为道德贸易倡议(ETI)的创始成员，乐购使用ETI基本准则，其中包括自由选择就业，尊重结社自由和集体谈判权，工作条件安全和卫生，不得使用童工，支付生活工资，工作时间不过量，不实行歧视，提供正规就业，不允许苛刻或不人道的待遇。更重要的是，他们成功地为他们的农民实现了公平贸易的承诺。有不同类型的信息系统的伦理问题，以创建的理解信息系统的伦理问题。Tesco拥有大约472000名员工，他们掌握着大量的个人和财务信息。乐购遵循1998年的数据保护法，并坚定地承诺将这些信息保密，不应出售给其他第三方。本站提供各国business essay范文，business essay代写以及business essay辅导，如有需要可咨询本平台。