代写essay案例-企业社会责任(CSR):员工福利。本文是一篇留学生essay写作参考案例,主要内容是讲述你的生意并不是孤立的赚钱方式。您的员工始终依赖于您的业务。因此,客户、供应商和当地社区都会受到您业务的影响。
企业社会责任(简称CSR)是关于了解企业对世界的影响,并考虑如何以积极的方式利用这种影响或保持良好的控制。企业社会责任也有助于你的态度,超越最低法律要求,以下简单的原则适用于你的业务规模。下面就一起来看一下这篇留学生essay写作范文。
Corporate Social Responsibility (CSR):企业社会责任(CSR)
Your business doesn’t exist in isolated way making money. Your employees always depend on your business. So customers, suppliers, local community all are affected by your business.
Corporate social responsibility (in short CSR) is about understanding your business’ impact on the world and considering how you can use this impact in a positive way or keep well control on it. CSR can also be good for your attitude, going beyond to minimum legal requirement for the following straightforward principle is apply whatever the size of your business.
Corporate social responsibility can cut across almost everything you do and everyone you deal with. You should think about the:
The suppliers those you choose and the way how we deal with them. For example, trading with suppliers those who pollute the environment it could be as irresponsible as doing it so yourself.
企业社会责任几乎可以贯穿你所做的每一件事和你所与之打交道的每一个人。您应该考虑:
您选择的供应商以及我们与他们打交道的方式。例如,与污染环境的供应商进行交易,可能与自己这样做一样不负责任。
How we treat our employees. To make the responsible business, this means doing more than simple complying with legal requirements.
我们如何对待员工。要开展负责任的业务,这意味着要做的不仅仅是遵守法律要求。
How your business affecting local community and whether and how we should be actively involved.
您的业务如何影响当地社区,以及我们是否以及如何积极参与。
How do we affect the environment and what we can do to use resources more efficiently to reduce pollution and waste.
This doesn’t mean that you can’t run a profitable business. In fact, corporate social responsibility can help you improve your business performance. By looking ahead, you’re ready to cope with new laws and restrictions. We avoid costs such as wasted energy, paying unnecessary waste fees. In fact most importantly, we can keep winning business by increasingly demanding customers.
我们如何影响环境,我们可以做些什么来更有效地利用资源来减少污染和浪费。
这并不意味着你不能经营一家盈利的企业。事实上,企业社会责任可以帮助您提高业务绩效。展望未来,你已经准备好应对新的法律和限制。我们避免浪费能源、支付不必要的浪费费等成本。事实上,最重要的是,我们可以通过不断提高的客户要求来赢得业务。
Corporate social responsibility isn’t just about doing the right thing. It means behave responsibly and also dealing with suppliers that do the same. It also offers benefits to direct business.
企业社会责任不仅仅是做正确的事情。这意味着要表现得负责任,还要与同样的供应商打交道。它还为直接业务提供了好处。
Companies so often favour suppliers those who demonstrate responsible policies, as this could have a positive impact on it that how they are perceived by customers.
公司往往青睐那些表现出负责任的政策的供应商,因为这可能会对客户对他们的看法产生积极影响。
Some customers don’t just prefer to deal with responsible companies, but insist on it. The Co-operative Groups, for instance, places a strong emphasis on its corporate social responsibility and publishes detailed ‘warts and all’ report on its performance on the wide range of criteria – from animal welfare to salt levels in its pizzas.
一些客户不仅喜欢与负责任的公司打交道,而且坚持这样做。例如,合作集团强烈强调其企业社会责任,并发布了详细的“所有缺点”报告,说明其在从动物福利到披萨含盐量等一系列标准上的表现。
Reducing resource use, waste and emissions doesn’t just help the environment – it saves you money too. It’s not difficult to cut utility bills and waste disposal costs and you can bring immediate cash benefits.
减少资源使用、浪费和排放不仅有助于环境,还可以为您节省资金。削减水电费和垃圾处理成本并不困难,而且你可以立即带来现金收益。
There are some other benefits too; 还有一些其他好处
Good reputation makes it easier to recruit the employees.良好的声誉使招聘员工更加容易。
Employees could stay longer by reducing the costs and disruption of recruitment and re-training.通过降低招聘和再培训的成本和中断,员工可以呆得更长。
Employees are more motivated for better productive.员工更有动力提高生产力。
Corporate social responsibility helps ensure you comply with regulatory requirements.企业社会责任有助于确保您遵守法规要求。
Activities and involvement with local community are ideal opportunities to generate positive press coverage.与当地社区的活动和参与是产生积极新闻报道的理想机会。
Good relationships with local authorities make it easier doing business.与地方当局的良好关系使其更容易开展业务。
By Understanding the wider impact of business can helps develop new products and services.通过了解业务的更广泛影响,可以帮助开发新产品和服务。
Corporate social responsibility can make you more competitive and reduces the risk of sudden damage to your reputation and sales. Investors may recognise this and will be more willing to finance you.
企业社会责任可以让你更有竞争力,并降低声誉和销售突然受损的风险。投资者可能会认识到这一点,并更愿意为您提供资金。
Understanding the environmental impact on business 了解环境对业务的影响
Your business affects many different people (employees, customers, suppliers and local community). It also has a wider impact on environment as well.
您的业务影响许多不同的人(员工、客户、供应商和当地社区)。它对环境也有更广泛的影响。
Even the simplest step like energy efficiency measures by switching off lights and equipment when they aren’t needed, makes a real difference. By reducing the usage of water could also directly cuts your costs.
即使是最简单的步骤,如在不需要时关闭灯和设备的能效措施,也会产生真正的影响。通过减少用水也可以直接降低成本。
Reducing waste also can make a big difference. Simple step like reducing the amount of the papers you waste could cut costs. You can even save more by planning about waste implications before you design new products and production processes.
Doing Care about the environment can attract more customers too. Mostly customers prefer to do purchasing from responsible companies.
减少浪费也会产生很大的影响。减少纸张浪费量等简单步骤可以降低成本。在设计新产品和生产流程之前,您甚至可以通过规划废物影响来节省更多。关注环境也能吸引更多的顾客。大多数客户喜欢从负责任的公司购买。
There are many sorts of ways by you can reduce the environmental impact of business. e.g. 有很多种方法可以减少商业对环境的影响。例如
making recyclable products 制造可回收产品
sourcing responsibly (For example, using recycled materials and sustainable timber) 负责任地采购(例如,使用回收材料和可持续木材)
minimising the packaging for products 尽量减少产品的包装
buying locally to save energy/fuel costs 在当地购买以节省能源/燃料成本
creating an efficient and fuel-efficient distribution network 创建高效节能的配电网络
working with responsible suppliers and distributors who take steps to minimise their environmental impact 与负责的供应商和分销商合作,他们采取措施将环境影响降至最低
We could reduce the environmental impact of our business by using environmental techniques assessment like lifecycle assessment and setting up an environmental management system. See our guides on environmental assessment techniques – an overview and environmental management systems (EMS) – the basics.
我们可以通过使用环境技术评估(如生命周期评估)和建立环境管理系统来减少业务对环境的影响。请参阅我们的环境评估技术指南——概述和环境管理系统(EMS)——基础知识。
Dealing responsibly with suppliers and customers 负责地与供应商和客户打交道
By working with our suppliers and customers in a responsible way our business can reap substantial rewards.
通过以负责任的方式与我们的供应商和客户合作,我们的业务可以获得可观的回报。
Customers 客户
We can take some actions when dealing with customers are: 与客户打交道时,我们可以采取以下措施
Make sure brochures are in plain and simple English, telling the truth without hiding anything in the small print. 确保宣传册使用简单明了的英语,在小字体中不隐瞒任何事实。
Be honest about your products and services. Tell the customers what they want to know, including all steps you take to be socially responsible. 诚实对待您的产品和服务。告诉客户他们想知道什么,包括你为社会责任所采取的所有步骤。
If anything goes wrong, you should acknowledge the problem responsibly and deal with it. 如果出了什么问题,你应该负责任地承认问题并处理它。
In returns you achieve the loyalty of customers in reward. Listening to consumers intentionally can also help you improve the products and services you offer them. 作为回报,您可以获得客户的忠诚度。有意识地倾听消费者的意见也可以帮助你改善你为他们提供的产品和服务。
Suppliers 供应商
Choose your suppliers carefully as it is an important part of your approach to corporate social responsibility. For example, you may try to use local suppliers as many as possible. This helps you support the community and also reduces the waste, energy and carbon emissions from deliveries.
谨慎选择供应商,因为这是企业社会责任的重要组成部分。例如,您可以尽可能多地使用当地供应商。这有助于您支持社区,并减少配送过程中的废物、能源和碳排放。
When choosing suppliers you should also examine their environmental practices, health and safety and their employment. Customers are concerned increasingly about the wider impact of supply chains. Your business reputation can be damaged by being associated with others those abuse the rights of their employees or their local environment.
在选择供应商时,您还应检查他们的环境实践、健康和安全以及他们的雇佣情况。客户越来越担心供应链的广泛影响。与其他侵犯员工权利或当地环境的人有联系可能会损害您的商业声誉。
Big organisations often audit their suppliers to ensure that they practise the responsible work. You could do something similar – simply asking them about their attitudes to corporate social responsibility might be revealing.
大型组织经常对其供应商进行审计,以确保他们从事负责任的工作。你可以做类似的事情——简单地询问他们对企业社会责任的态度可能会有所启发。
You should treat your suppliers fair way as particularly smaller business rely on you. For example, getting pay on time could make a big difference to employees.
你应该公平对待你的供应商,因为特别小的企业依赖你。例如,按时拿到工资会对员工产生很大影响。
Working with local community 与当地社区合作
Working with local community brings you a wide range of benefits. Local customers are an important source of sales for many businesses. By improving reputation of your business, you will find it easier to recruit the employees. A good relationship with local authorities can help your business run smoother. For example, mostly local authorities prefer to award contracts to businesses with a record of involvement with communities.
与当地社区合作可以带来广泛的好处。当地客户是许多企业的重要销售来源。通过提高企业的声誉,你会发现招聘员工更容易。与地方当局建立良好的关系可以帮助您的业务顺利运行。例如,大多数地方当局倾向于将合同授予有社区参与记录的企业。
There are different ways to get involved with local communities. Some businesses choose to support local charities, or sponsor charity/community a local event. It makes a commercial sense to get involved in activity related to your product. This will let you use your expertise as well as showing the human face of your business. For example, some restaurants provide foods to local homeless groups, and while builders can give free labour and materials to community projects.
有不同的方式来参与当地社区。一些企业选择支持当地慈善机构,或赞助慈善机构/社区举办当地活动。参与与产品相关的活动具有商业意义。这将使您能够利用您的专业知识,并展示您企业的人性化面貌。例如,一些餐馆向当地无家可归的群体提供食物,而建筑商可以为社区项目提供免费劳动力和材料。
Look for opportunities that will directly benefits you, for example, by publicity, or improvement in neighbourhood around your premises.
寻找对你有直接好处的机会,例如,通过宣传或改善你周围的环境。
Many businesses involve their employees to work in directly or indirectly with the local communities. For example, you might support the charities chosen by employees. Some businesses encourage their employees to volunteer for the community activities and also offer them paid time off for the involvement in community activity. As well as by improving your community relationships can help motivating their employees and can help developing their interpersonal and team participation skills.
You could also give your employees the option of making regular donations which are deduced at from their pay.
Business in the Community (BITC) has developed the Community Mark standard to help businesses get the most of our community involvement.
许多企业让员工直接或间接与当地社区合作。例如,您可以支持员工选择的慈善机构。一些企业鼓励员工自愿参加社区活动,并为他们提供参与社区活动的带薪休假。此外,通过改善社区关系,可以帮助激励员工,并有助于培养员工的人际交往和团队参与能力。
你也可以让你的员工选择定期捐款,从他们的工资中扣除。
社区企业(BITC)制定了社区标志标准,以帮助企业充分利用社区参与。
Communities Justice Project 社区正义项目
The government’s community justice initiative helps businesses work with local agencies to make improvement in the quality of life in their local area. This can benefit the business in different ways. For example, if your business suffers because of damage in your property or the surrounding area, the community justice team will work with you to address this.
政府的社区正义倡议帮助企业与当地机构合作,改善当地的生活质量。这可以以不同的方式为企业带来好处。例如,如果您的业务因您的财产或周围区域受损而受损,社区司法团队将与您合作解决这一问题。
Your business could take a prominent approach to dealing with local crimes by supporting recent offender or your local community justice team. You could:
您的企业可以通过支持最近的犯罪者或您的当地社区司法团队,以突出的方式处理当地犯罪。您可以:
provide financial and practical resources to help the local community justice team 提供财政和实际资源,帮助当地社区司法团队
get involved with local projects 参与当地项目
support staff who volunteer in the criminal justice system, for example, as mentors, special constables, youth offender panel members, or in victim and witness support 支持在刑事司法系统中志愿工作的工作人员,例如,担任导师、特警、青少年罪犯小组成员,或受害者和证人支持
Corporate social responsibility can help you cut costs and boost sales. However, there are some other significant benefits which businesses forget about as they are harder to measure. 企业社会责任可以帮助您降低成本并提高销售额。然而,还有一些其他重要的好处,企业会忘记,因为它们很难衡量。
Identify and measuring indicators of success 确定和衡量成功的指标
You can benchmark business against others. 您可以将业务与其他业务进行比较。
Some of the UK’s largest companies publish corporate social responsibility reports online. 英国一些最大的公司在网上发布企业社会责任报告。
You can use key performance indicators (KPIs) to measure your environmental performance. 您可以使用关键绩效指标(KPI)来衡量环境绩效。
The Community Mark standard lets you measure community involvement. 社区标记标准允许您衡量社区参与度。
It’s worth remembering that measurements will probably only show the immediate impact of CSR. The biggest benefit can be the long term improvement in your business’s reputation. 值得记住的是,测量结果可能只会显示企业社会责任的直接影响。最大的好处可能是企业声誉的长期改善。
Benefits of corporate social responsibility 企业社会责任的好处
Make the most of your corporate social responsibility activities by publicising them. Ensure the customers, suppliers and the local community that they know what you are doing. Corporate social responsibility lends itself to bring good news stories.
Publicity can be a key part of using corporate social responsibility to successfully qualify for contracts. People want to get involve with businesses they respect. Corporate social responsibility can be particularly effective for targeting ethical companies, the public sector and not-for-profit organisations.
通过宣传,充分利用你的企业社会责任活动。确保客户、供应商和当地社区知道您在做什么。企业社会责任有助于带来好消息。
宣传是利用企业社会责任成功获得合同资格的关键部分。人们希望参与他们尊重的企业。企业社会责任对于针对道德公司、公共部门和非营利组织尤其有效。
At the same time, you should see corporate social responsibility as part of a continuing process of building long-term value. Everything and all good steps you do should help improve your business’s reputation and encourage customers to stay involved with you for long time. A business that buys recycled paper, but exploits its customers and ignores the community, has missed the point.
同时,你应该将企业社会责任视为建立长期价值的持续过程的一部分。你所做的一切和所有好的步骤都应该有助于提高企业的声誉,并鼓励客户与你长期合作。一家购买再生纸的企业,却利用其客户,忽视了社区,这就错过了重点。
You can consider working towards a management standards which you can then use to publicise your ethical, social responsibility or environmental. For example, many businesses have achieved the environmental management standard ISO 14001.
你可以考虑制定一个管理标准,然后用它来宣传你的道德、社会责任或环境。例如,许多企业已达到环境管理标准ISO 14001。
Effective corporate social responsibility like this helps you continue to differentiate yourself. Even with dozens of competitors, a real commitment to corporate social responsibility lets you stand out. For example, John Lewis department stores are well known for a business that owned by its employees. Its commitment to corporate social responsibility feeds through into customer service, sales and profits. As well as affecting the way you behave, corporate social responsibility can lead to new product and service that reflect your values and those of your stakeholders. Over time can add up to powerful brand and winning business.
像这样有效的企业社会责任有助于你继续与众不同。即使有几十个竞争对手,对企业社会责任的真正承诺也会让你脱颖而出。例如,约翰·刘易斯百货公司因其员工拥有的业务而闻名。它对企业社会责任的承诺贯穿于客户服务、销售和利润。除了影响你的行为方式外,企业社会责任还可以带来反映你和利益相关者价值观的新产品和服务。随着时间的推移,可以形成强大的品牌并赢得业务。
How a corporate social responsibility initiative benefitted business 企业社会责任倡议如何使企业受益
The Venus Company is an award winning shop and a cafe operator with several outlets based in Cornwall and Devonshire. Established in 1995 by Michael Smith, the firm has strong environmental and ethical principles, and sells food that has been produced using local suppliers. And Michael explains how developing corporate social responsibility policies have helped him to run the business successfully.
维纳斯公司是一家屡获殊荣的商店和咖啡馆经营者,在康沃尔郡和德文郡设有多家分店。该公司成立于1995年,由迈克尔·史密斯(Michael Smith)创立,遵循严格的环境和道德原则,销售使用当地供应商生产的食品。Michael解释了制定企业社会责任政策如何帮助他成功经营企业。
What Michael did to help the environment and support the local community Michael为保护环境和支持当地社区所做的工作
“Our mission is to be the greenest beach shop and cafe operator in the UK, and our attitude to almost every business decision flows from this. For us, CSR covers a number of elements. We support local producers, having spent more than £300,000 on local food and drink from the immediate area around our cafes, and use local businesses for other goods and services. Over 80 per cent of our food and drink comes from Devon and Cornwall.
“我们的使命是成为英国最环保的海滩店和咖啡馆经营者,我们对几乎每一项商业决策的态度都源于此。对我们来说,企业社会责任涵盖了许多要素。我们支持当地生产商,在咖啡馆附近地区购买了超过30万英镑的当地食品和饮料,并将当地企业用于其他商品和服务饮料来自德文郡和康沃尔郡。
“We also work hard to minimise our impact on the environment, from using solar panels to recycling, carrying out regular litter collection and buying non-toxic cleaning products. We’ve also focused on things like packaging to make sure it’s as biodegradable as possible.
“我们还努力减少对环境的影响,从使用太阳能电池板到回收利用,定期收集垃圾和购买无毒清洁产品。我们还专注于包装等方面,以确保其尽可能可生物降解。
“One scheme we’re really proud of is the SAM Beach Wildlife Fund, which raises money to educate local schoolchildren about their environment, and we also go into schools to do talks. Any business can engage in the local education system, and it’s very rewarding.”
“我们真正引以为豪的一个计划是SAM海滩野生动物基金会,该基金会筹集资金,教育当地学童了解他们的环境,我们还走进学校进行讲座。任何企业都可以参与当地的教育系统,这是非常值得的。”
Build a customer base and attract staff 建立客户基础并吸引员工
“Building a positive image of a company that gives back to the community has undoubtedly created a number of business benefits. Over the past couple of years, we have been able to open two of our beach cafes year-round, rather than just through the summer months, as we have built up a loyal, local customer base and trade isn’t simply seasonal.
“建立一个回馈社区的公司的正面形象无疑创造了许多商业利益。在过去几年中,我们能够全年开放两个海滩咖啡馆,而不仅仅是在夏天,因为我们已经建立了一个忠实的本地客户群,而且贸易不仅仅是季节性的。
“Recruitment is another area in which the business has benefited. Many of our staff are young, and they are really keen to work with a company that has a responsible and ethical approach, so attracting people to come and work for us has become easier.”
“招聘是企业受益的另一个领域。我们的许多员工都很年轻,他们非常渴望与一家具有负责任和道德操守的公司合作,因此吸引人们来为我们工作变得更加容易。”
Generate PR 生成请购单
“Developing our CSR policies has also boosted our profile. We’ve won quite a few awards, which have been good for us in PR terms, and we’ve also been able to use the award logos on our website and van. These have become part of our visual identity that people hopefully recognise. Entering awards can be a time commitment, but they can also be a fantastic way to audit and benchmark your business against others.”
“制定我们的企业社会责任政策也提升了我们的形象。我们赢得了不少奖项,这些奖项在公关方面对我们很有好处,我们还能够在我们的网站和面包车上使用奖项徽标。这些已经成为我们视觉形象的一部分,人们希望能够认可。获得奖项可能是一种时间承诺,但也可以是一种很好的方式来审核和衡量您的业务。”对他人不利。”
What I’d do differently 我会怎么做
Raise awareness about environmental protection earlier 尽早提高环保意识
“I’d have got involved with the education side of things earlier. I think we’ve achieved a lot when it comes to teaching local kids how they can look after the environment, but if we’d started ten years ago, we’d be much further down the line by now.”
“我会更早地参与教育方面的工作。我认为,在教当地孩子如何保护环境方面,我们已经取得了很大的成就,但如果我们在十年前就开始了,到现在,我们会走得更远。”
Here’s how my business benefited from corporate social responsibility (Flash video) 以下是我的企业如何从企业社会责任中受益
Bailey Partnership, established in 1971, is a progressive multi-disciplinary property and construction consultancy with five offices covering the South of England. Through their practices as a business, and role within community, they aim to support local causes, foundations, charities, schools, initiatives and people less fortunate than themselves.
贝利合伙公司成立于1971年,是一家先进的多学科房地产和建筑咨询公司,在英格兰南部设有五个办事处。通过他们作为企业的实践和在社区中的作用,他们的目标是支持当地的事业、基金会、慈善机构、学校、倡议和比自己幸运的人。
Here, Chartered Architectural Technologist Paul Chapple talks about how partaking in corporate social responsibility (CSR) work has benefited Bailey Partnership.
在这里,特许建筑技术专家保罗·查普尔谈到了参与企业社会责任工作对贝利合伙企业的好处。本站提供各国各专业essay代写或指导服务,如有需要可咨询本平台。
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