代写Academic Essay-麦当劳决策的影响。本文是一篇留学生Academic Essay写作格式范文,这篇学术论文与麦当劳的战略管理和领导力有关。本篇Essay的目的是了解决策对组织(即麦当劳)的影响。在这场激烈的市场竞争中,我的理解是领导力和积极主动的战略对整个组织的成功起着至关重要的作用。除此之外,战略管理和领导力在一个组织中的并行运作也变得很明显。仅供参考。
This academic essay is related to strategic management and leadership in McDonalds. The purpose of this assignment is to understand the impact of decision making in an organisation i.e. McDonalds. In this cut throat competition which is prevailing in the market, it is my understanding that leadership and proactive strategy plays vital role in overall organisation’s success. In addition to this it has become apparent that strategic management and leadership operate at parallel level in an organisation.
STRATEGIC MANAGEMENT: 战略管理
‘It deals with the most fundamental and basic question that involve the very existence of the whole organisation and guide the whole company’s future.’ (Napuk,1999)
“它涉及到最基本的问题,涉及到整个组织的存在,并指导整个公司的未来。”
Strategic management entails both strategic planning and implementation, and is “the process of identifying and executing the organization’s strategic plan, by matching the company’s capabilities with the demands of its environment.”(Arit Gadiesh and James Gilbert, 2001)
In layman’s term strategic management provides overall direction to the organisation. This in turn entails specifying the organisation’s mission, vision and objectives, developing plans etc.
战略管理包括战略规划和实施,是“通过使公司的能力与其环境需求相匹配,确定和执行组织战略计划的过程”
在外行看来,战略管理为组织提供了总体方向。这反过来需要明确组织的使命、愿景和目标、制定计划等。
LEADERSHIP:领导力
Leadership is defined as ‘influence, that is the art or process of influencing people so that they will strive willingly and enthusiastically toward the achievements of the group’s mission. Visionary leadership inspires the impossible: fiction becomes truth. (Corporate strategy 1997 Richard Lynch)
领导力被定义为“影响力”,这是一种影响人们的艺术或过程,使他们能够心甘情愿、热情地为实现团队使命而奋斗。有远见的领导激发了不可能的事情:虚构变成了事实。
In leadership, people run the organisation to one place or another for the achievement of its objectives. Leadership is a great tool in achieving success for the organization, not just through charisma, but through good judgement, proper motivation of employees & effective utilization of materials.
在领导力方面,人们为了实现组织的目标,将组织运行到一个地方或另一个地方。领导力是组织取得成功的一个很好的工具,不仅通过个人魅力,还通过良好的判断力、员工的适当激励和材料的有效利用。
LINK BETWEEN STRATEGIC MANAGEMENT AND LEADERSHIP:战略管理与领导之间的联系
Due to a rapidly changing world, organizations face incredible pressures in delivering immediate results. This necessitates for strategic management because there is a great need to maximize every available resource to achieve the organization’s goal.
由于世界瞬息万变,组织在提供即时结果方面面临着巨大的压力。这就需要进行战略管理,因为需要最大限度地利用所有可用资源来实现组织的目标。
To manage an ever increasing demand for company effectiveness, there is a great need for strategic leadership to approach these conditions & priorities. For any ongoing business, it is mainly important to implement strategies through effective leaders.
为了管理日益增长的对公司效率的需求,非常需要战略领导力来处理这些条件和优先事项。对于任何正在进行的业务而言,通过有效的领导者实施战略至关重要。
Real strategic leadership means taking responsibility for the future as well as what is happening today. A primary goal of strategic leadership is gaining a better understanding of the business conditions, the environment and the leading indicators that identify new trends and situations that may arise. According to the situation, leadership styles can be varied like autocratic, democratic and charismatic and so on. In any organisation it is required to have a good strategic management with good leadership skills. These two must be in parallel positions for the organization’s success.
真正的战略领导意味着对未来和今天发生的事情承担责任。战略领导力的一个主要目标是更好地了解业务条件、环境和识别可能出现的新趋势和情况的领先指标。根据情况,领导风格可以有专制、民主和魅力等多种。在任何组织中,都需要有良好的战略管理和良好的领导技能。为了组织的成功,这两个职位必须并行。
LEADERSHIP STYLES ON DIFFERENT SITUATION IN MCDONALD’S 麦当劳不同情况下的领导风格
As I have taken McDonald as case study, I would like to discuss the management style that operates in this company. Based on my understanding, McDonald operates with a Democratic style of management. This realisation comes to me while I am working with the company and it gives freedom and flexibility of change according to different situations. In this style, the employee and people associated with the company have more participatory role in the decision making process.
由于我以麦当劳为例,我想讨论一下这家公司的管理风格。根据我的理解,麦当劳的经营方式是民主的。当我在公司工作时,我意识到了这一点,它给了我根据不同情况进行改变的自由和灵活性。在这种风格下,员工和与公司相关的人员在决策过程中具有更多的参与性。
McDonald has a democratic style and there is a less gap between manager and employees. They have two way relationships between them. They have a comfortable working pattern. So the manager can easily get the feedback from the employees. Also on the other hand, the employees understand the situation and they follow the rules without any difficulty. There are same levels of working. According to the different situation they have a different style of leadership. In this particular approach, the store manager has all power to run the branch but still allows employees to share their ideas and insights.
麦当劳有一种民主的风格,经理和员工之间的差距较小。他们之间有双向关系。他们有一个舒适的工作模式。所以经理可以很容易地从员工那里得到反馈。另一方面,员工了解情况,并毫不费力地遵守规则。工作水平相同。根据不同的情况,他们有不同的领导风格。在这种特殊的方法中,店长拥有经营分店的全部权力,但仍允许员工分享他们的想法和见解。
Also in McDonald, every employee has a participative role in the decision making process. All employees have to work with their strengths and provide input on how to delegate work within the team. The management gives more importance to work in a team rather than doing individually. In McDonald, ideas move freely amongst the group and discussed openly thus ultimately achieving their objective. This works both ways for the company by fulfilling individual objectives in line with the overall objective of organisation.
同样在麦当劳,每个员工都参与决策过程。所有员工都必须发挥自己的优势,并就如何在团队内授权工作提供意见。管理层更重视团队合作,而不是单独工作。在麦当劳,想法在团队中自由流动,并公开讨论,从而最终实现其目标。这对公司来说是双向的,通过根据组织的总体目标实现个人目标。
The management of this organization motivates the employees to do more work by involving them into decisions which really affects the objective of the organisation.
该组织的管理层通过让员工参与到真正影响组织目标的决策中来激励员工做更多的工作。
This particular approach influences the productivity of employees and they feel important to be a part of the organisation by providing a value. They lead all the employees to the same level and the manager always tries to know the strengths and weakness of employees. To overcome these difficulties, they provide appropriate training & career development programmes.
这种特殊的方法会影响员工的生产力,他们觉得通过提供价值成为组织的一部分很重要。他们带领所有员工达到同一水平,经理总是试图了解员工的优点和缺点。为了克服这些困难,他们提供了适当的培训和职业发展计划。
McDonald has flexible working hours which provides stress-free environment. They are free to ask with the manager about schedules. The way McDonald management adapts to different situations, a strong relationship is being formed between the subordinates and the managers.
麦当劳有灵活的工作时间,提供了无压力的环境。他们可以自由地向经理询问日程安排。麦当劳管理层适应不同情况的方式,使下属和经理之间形成了牢固的关系。
OBJECTIVE OF MCDONALDS:麦当劳的目标
The main objective of McDonald is to make people aware of each product on offer, feel positive about it and remember it. The right message has to be communicated to the right audience through the right media. Because of this, McDonald need to give importance & understand the value of both employees and customers. Happy employees serve well and results to satisfied customers. This serves as a win-win situation for both organisation and employee. McDonald has continuously done internal marketing & this is important as it precedes external marketing. It goes in line with the ultimate aim of creating not just service leadership but management service. This delivery process is the key to achieving the aim of the company.
麦当劳的主要目标是让人们了解所提供的每一种产品,对其产生积极的感觉并记住它。正确的信息必须通过正确的媒体传达给正确的受众。因此,麦当劳需要重视并理解员工和客户的价值。快乐的员工服务良好,结果让客户满意。这对组织和员工都是双赢的局面。麦当劳一直在进行内部营销&这一点很重要,因为它先于外部营销。它符合不仅创造服务领导力,而且创造管理服务的最终目标。这个交付过程是实现公司目标的关键。
IMPACT OF LEADERSHIP STYLE ON STRATEGIC DECISION:领导风格对战略决策的影响
Good leadership is adapting to any changes at any time & doing the right things at the right time. Because of democratic style of leadership, employees can work comfortably and they can share their ideas and insights with the management. Also in McDonald, managers effectively delegates work to their subordinates and give them full control and responsibility to the tasks. Managers welcome feedback on the result of initiatives and the work environment. Strategic decision has to be made by leaders who have the ability to take effective decisions and adapt to changes in any situation.
好的领导力是随时适应任何变化,在正确的时间做正确的事情。由于民主的领导风格,员工可以舒适地工作,他们可以与管理层分享自己的想法和见解。同样在麦当劳,管理者有效地将工作委托给下属,并赋予他们对任务的完全控制和责任。管理者欢迎对计划结果和工作环境的反馈。战略决策必须由有能力做出有效决策并适应任何情况变化的领导者做出。
Because of democratic leadership, employees and managers easily understand the situation and cope with it. They work freely and comfortably. In McDonald all employees have a right to participate in the objective of organisation. McDonald has a strategic decision which is implicated and formulated by leaders and managers of the organisation. First they decide the future plans and objective of McDonald and
how to get there in minimum time. They also motivate people to do more work and they appreciate their work by giving the performance award at the end of month.
由于民主领导,员工和管理者很容易理解情况并应对。他们工作自由舒适。在麦当劳,所有员工都有权参与组织目标。麦当劳有一个战略决策,由该组织的领导和管理人员参与并制定。首先,他们决定麦当劳的未来计划和目标
如何在最短的时间内到达那里。他们还鼓励人们做更多的工作,并通过在月底颁发绩效奖来感谢他们的工作。
CONCLUSION:结论
From above discussion, I came to a conclusion that in adapting democratic style McDonald is really effective in providing value to employees. Although this style may bring out differences in ideas, it still ends up with formulating a common decision. McDonald’s management & leadership style is useful as well as to other organisations where managers and employees easily understand the situation and work accordingly. Strategic management and leadership correlates with each other. Without making any effective strategic decision, leadership cannot work and it cannot reach to the final objective of an organisation.
从上面的Essay讨论中,我得出了一个结论:在适应民主风格的过程中,麦当劳确实能有效地为员工提供价值。尽管这种风格可能会带来思想上的差异,但最终还是会形成一个共同的决定。麦当劳的管理和领导风格对其他管理人员和员工容易理解情况并相应工作的组织也很有用。战略管理和领导力相互关联。如果不做出任何有效的战略决策,领导力就无法发挥作用,也无法达到组织的最终目标。本站提供各国各专业留学生Essay代写或指导服务,如有需要可咨询本平台。
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