工商管理Essay举例：E-commerce Business Strategy for Babysitter Service
本文是工商管理专业的Essay范例，题目是“E-commerce Business Strategy for Babysitter Service（保姆服务的电子商务经营策略）”，这份报告展示了一家新公司的电子商务商业模式。公司将根据客户的需求，在全球范围内提供在线家庭服务。通过在线平台公司将能够提供快速、高效的保姆服务。
Executive summary执行概要
This report demonstrates an ecommerce business model for a new company tiny & tots babysitter. The company will offer family services by online across all over the world according to their customer needs. Through online platform company will able to provide the fast and efficient babysitter service.
The finding in report demonstrates that the company has small scale babysitter who worked in local areas. There is no single industry that provides the on-demand service across all over the world. The e commerce business model will enabled the tiny & tots Babysitter Company to offer services globally. So, in this report numbers of ecommerce business strategies are used to guarantee that e commerce model work effectively.
Introduction介绍
The tradition companies were sold their products and services in personnel, by mail or on phone. They had physical location and people had to walk to stores to buy services or products. Now a day, due to hectic life people wants to buy products or services online. They have no time to visit to physical store due to busy schedule. E commerce helps people to buy products online. Most of the companies adopted ecommerce. Due to this trend, a new Tiny & tots babysitter company who provide childcare service started this service through online all over the world. The tiny&totsbabysitter.com will enablecustomers tobook the babysitter according to their needs.
传统的公司通过人事、邮件或电话销售产品和服务。它们有地理位置，人们必须步行到商店购买服务或产品。现在，由于忙碌的生活，人们想要在网上购买产品或服务。由于工作繁忙，他们没有时间去实体店。电子商务帮助人们在线购买产品。大多数公司采用了电子商务。在这种趋势下，提供儿童保育服务的“Tiny & tots保姆公司”通过网络在世界各地推出了这项服务。这家名为tiny&totsbabysitter.com的网站可以让客户根据自己的需求预订保姆。
This report will also explain the e-commerce business strategy that helps the company to achieving long-term capital and e-commerce business models that will help the company to make profit. The online marketing and advertising tools explained in the report provide the opportunities to the company to attract customers and increase their revenues. The report also includes the conclusion and recommendations to the business.
E- Commerce business strategy电子商务经营策略
The business strategy is a set of plans for achieving superior long-term returns on the capital invested in a business firm. It helps to making profit in competitive environment over the long term through online. Most of the firms are offering the babysitter service from their offices. Due to hectic life, parents have no time to visit the offices and book the babysitter. Some of existing firms are not able to provide on- demand service.
商业战略是一套计划，以实现对一个商业公司的资本投资的卓越的长期回报。它有助于在竞争环境下通过网络长期盈利。大多数公司都在办公室提供保姆服务。由于生活繁忙，家长们没有时间去办公室预约保姆。现有的一些公司不能提供按需服务。
Tiny & tots babysitter company provides this service online and provide specialized babysitter services to the customers. They are providing babysitter through their experience and other qualities that required in babysitter. The customers that have children need special attention and care can contact to the company and company will help to find the appropriate babysitter. With on-line services, customers can book babysitter from their homes and offices. By this, people have no need to go their offices to inquire for babysitter service. Furthermore, the company opened account on website for qualified babysitters from which they can sign up and registered to themselves. The company will enable to provide the fast, reliable and efficient service to their customer. The company will provide the services at weekend and night care.
However, the company also facing the competitive from daycare centers. Tiny & tots company is cost effective for the clients. They charge small fees to the parents to become member and they are able to access the database of babysitter. It will enable to parents to choose particular babysitter. When parents enter the information and preference for babysitter that they need the system will generate list of available babysitter according to their requirements. E commerce provides the convenience to buy services without making any physical imperatives the shoppers.
然而，该公司也面临着日托中心的竞争。对于客户来说，Tiny & tots公司是具有成本效益的。他们向父母收取小额费用成为会员，他们可以访问保姆的数据库。它将使父母能够选择特定的保姆。当家长输入他们需要的保姆信息和偏好时，系统会根据他们的需求生成可用的保姆列表。电子商务提供了购买服务的便利，而无需对购物者提出任何实际要求。
In addition, the website is going to give all qualified babysitter across over the world not only in geographical area. The company will provide the services 24/7 via online that means customer can book the babysitter at any time. It also helps to increase the economy of company. The website will give the more convenient way to customers to buy babysitter services no matter where they are. Because of worldwide reach offered by the site, the expense of working will be exceptionally negligible contrasted within the income produced. Thus, the organisation will have the capacity to offer the most reduced costs in industry while as yet offering quality babysitter services. This will have a great deal of effects on the little scale babysitter and majority of their clients are probably going to move to tiny & tots babysitter.
E-commerce business model电子商务的商业模式
The e-commerce business model aims to use the unique qualities of the internet, the web, and the mobile platform (Laudon, 2016). Tiny & tots babysitter is a company that is offer babysitter service to customers all over the world through an online. With the help of the website , anyone can take babysitter services who is need of it will just login to the website and book the babysitter as per their requirement and then complete the booking process by making advance payment. By this, the company will be able to offer babysitter services everywhere, anytime in the world. The company also providing on demand services like Uber.
电子商务商业模式旨在利用互联网、web和移动平台的独特品质(Laudon, 2016)。Tiny & tots babysitter是一家通过网络向全球客户提供保姆服务的公司。在网站的帮助下，任何人只要登录网站，根据自己的需求预订保姆，就可以获得保姆服务，然后通过预付费用完成预订流程。通过这种方式，该公司将能够在世界任何时间、任何地点提供保姆服务。该公司还提供像Uber这样的随叫随到的服务。
Likewise, the organization will draw in with its clients and the individuals who want to procure additional salary by giving babysitter service will have the chance to do as such through the site.
Value proposition
The value proposition is vital factor for the success of any company (Doligalski*, 2015). The value proposition defines the company’s product or service that fulfills the needs of customers. Successful e-commerce value propositions include personalization and customization of product offerings, reduction of product search costs, and reduction of price discovery costs and facilitate of transactions by managing product delivery (Laudon, 2016).
Tiny & tots babysitter will be the first company to offer babysitter service anytime and anywhere in the world. The company will provide the experienced and qualified babysitters in various areas at affordable prices across the world who will meet the customer needs across the world. They also provide the babysitters who have experience to work with multiple kids of various ages.
Tiny & tots保姆将成为世界上第一家随时随地提供保姆服务的公司。该公司将在世界各地以可承受的价格提供经验丰富和合格的保姆，他们将满足世界各地的客户需求。他们还提供有经验的保姆照顾多个不同年龄的孩子。
The day care centers only provide services in day and weekdays. The company will provide this service 24/7 that help to the customers whenever they need babysitter service whether its weekend or night they can get this service. On demand service will be the best service provide by the company. for example, if customer needs babysitter to look after more kids for events like dinner parties, weddings then they can hire any time and it help babysitter to earn more cash.
Revenue model
The revenue model help the firm to earn revenue, generate profits and produce a superior return on invested capital (Laudon, 2016).
The primary source of make profit for company is 24/7 service and on-demand service. Due to globally reach through website, the customer can demand any time for babysitter. When customer request for babysitter through website or mobile application, they will need to pay in advance by using debit/master cards because company will charge fees to offering babysitter service.
Moreover, the company can make profit through affiliate revenue model. It is based on the principal of commission. The other companies who offers same services can advertisement on tiny & tots website to attract more customer. If any customer visit the tiny & tots company website they get link of other companies providing same services. An affiliate-link includes a code that identifies the affiliate. If any customer clicks on the link and purchase service then the other companies pay money to the tiny & tot company. The clicks and sales are tracked. The merchants sell their services and the affiliates get their commissions. This model is very good for the web and therefore it is very popular.
Competitive environment竞争激烈的环境中
The competitive environment refers to the others companies selling same products or services in the same market place (Laudon, 2016). In competitive environment, company monitor the how many competitors are active, what the market share of each competitor is, how profitable these firms are and how they price their products. The firms can have two competitors direct and indirect (Augusto, 2012).
竞争环境是指在同一市场上销售相同产品或服务的其他公司(Laudon, 2016)。在竞争环境中，公司监测有多少竞争对手是活跃的，每个竞争对手的市场份额是什么，这些公司有多少利润，以及他们如何定价他们的产品。公司可以有两个直接和间接竞争对手(奥古斯托，2012)。
Tiny & tots babysitter company gain its competitive advantages through website. It gives the following competitive advantages to the company.
On-demand services – the tiny & tots Babysitter Company to be the first company to offer on-demand babysitter services across the world through website. For example, if customer wants babysitter services in next one hour, the company immediately connected to the babysitter in the same region and provides the babysitter service within customer’s deadline and according to their requirement. The on-demand service will help the company to create a global brand.
However, the company has another competitive advantages 24/7 service. Like the daycare centers does not provide service in night and on weekends but this company will provide the service anywhere and anytime across the world with the qualified babysitters. The company will ensure the fast and efficient service. The service offered by the company will be at reasonable price. So, parents have no need to spend more money on day care centers. Day care centers provide these service $100 per day.
然而，该公司还有另一个竞争优势，即全天候服务。就像日托中心不提供夜间和周末服务一样，该公司将通过合格的保姆在世界各地随时随地提供服务。公司将确保快捷高效的服务。公司提供的服务价格将是合理的。因此，父母没有必要在日托中心花更多的钱。日托中心每天提供100美元的服务。
Online marketing and advertising tools
The online marketing tool can attract customers. The tiny & tots babysitter company can use the online marketing and advertising tools that provide a greater opportunity to increase their revenues.
The company can use the following online marketing strategy and advertising tools that gives benefits to the company:-
Search engine marketing: – by search engine marketing the company can reach target audience when they are ready to buy (Dou, 2010). The recent study shows that 90 % of online searches are done by people to buy services and information when they have unmet needs. SEM will get your promotions before your intended interest group with substance that is exceedingly pertinent to them, just for nothing until they tap on your advertisement.
With SEM, advertisement is set on the supported area of internet searcher’s outcome page. Meanwhile, using search engine optimization helps to visible the website by search engines. Keywords will be used in the website content. Some of them include baby care, babysitter, babysitter services that will make the site effectively to people who wants babysitter services. SEM not only helps to increase traffic to the websites but also increase the brand awareness. The highest ranks of service in search engines, the more customers can see the website and prefer the recommendation offered by companies.
使用SEM，广告被设置在互联网搜索者的结果页面的支持区域。同时，使用搜索引擎优化，有助于网站被搜索引擎可见。关键词将在网站内容中使用。其中一些包括婴儿照顾，保姆，保姆服务，这将使网站有效的人谁想要保姆服务。SEM不仅可以增加网站的流量，还可以提高品牌知名度。在搜索引擎中排名最高的服务，更多的客户可以看到网站，更喜欢公司提供的推荐。
E-mail marketing: – with the use of e-mail marketing the company can promote the services online (Sterne, 2000). By email marketing the company informed the customer about new services. To send email to the customers’ first company should generate email list of interested customers. The email marketing has two big advantages price and ease. The emailing is an inexpensive way to advertise the products or services offered by company. The company can send the newsletter through email in which they provide the necessary information about the website and also provide the news updates about the company and also give information about the upcoming events, promotions and special offers.
The study conducted by host papa, the email marketing still exists while increasing usage of social media for advertising. 94% of users still use email and only 61% use social media. For online users email marketing is preferred marketing method. Email marketing is an incredible method to inspire individuals to visit or return to your site or blog, and more traffic generally likens to more salary. Email marketing help the company to build trust with customers over time to turn them into repeat customers. The email should send with their proper address and name that customers do not think that its spam email.
在主持人papa的研究中，电子邮件营销仍然存在，同时社交媒体的广告使用也在增加。94%的用户仍然使用电子邮件，只有61%的用户使用社交媒体。对于在线用户来说，电子邮件营销是首选的营销方式。电子邮件营销是一种令人难以置信的方法，可以激励个人访问或返回你的网站或博客，更多的流量通常意味着更多的薪水。电子邮件营销帮助公司与客户建立信任，将他们变成回头客。电子邮件应该发送他们的正确的地址和名称，客户不会认为它是垃圾邮件。
Conclusion and recommendation
The finding of this report shows that the babysitter industry is small-scale babysitter who provides services in local areas. The company has no global reach. It is the one company that offers on-demand services to the customers. The e commerce platforms offer opportunity to the tiny & tot Babysitter Company to provide services across all over the world according to the customers need. The company will enable to provide service by 24/7 availability at reasonable rate.
In addition, the company should need to conduct a market research to understand the customer behavior. The safety concern of children and parents, this is the responsibility of the company that they hire the qualified babysitter and check their backgrounds when recruiting the babysitter to decrease the crime rate. The company should provide the best training of their babysitter to handle the different ages of children.
此外，公司应该需要进行市场调查，以了解客户的行为。考虑到孩子和父母的安全问题，雇佣合格的保姆并在雇佣保姆时检查他们的背景以降低犯罪率是公司的责任。公司应该为他们的保姆提供最好的培训，以处理不同年龄的孩子。
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