市场营销Essay代写范文：E-commerce strategies for Company Success

本文是市场营销专业的留学生Essay代写范例，题目是“E-commerce strategies for Company Success”,电子商务给商业带来了很大的变化。它使企业在商业的各个领域以新的思维方式相互联系。从普通业务到电子商务的营业额远远超出了旁观者的预期。现在许多使用电子商务的公司已经成功地在他们的业务中获得了更多的利润，如amazon.com, e-Bay和mudah.com。这些公司都有自己的特点，表明他们是高度评价成功的公司。这些公司中的大多数在规划他们的业务时也有良好的战略，使他们能够成功。

Introduction介绍

E-commerce had brought much change in way business. It is enabled businesses to connect with each other in new way of thinking in every area on commerce. The turnover from usual business to e-commerce has anticipated exceeding far then expected by spectator. Many companies nowadays using e-commerce had been successfully gained more profit in their business such as amazon.com, e-Bay and mudah.com. These companies have their own features that show them as the highly rated successful companies. Most of these companies also have good strategies in planning their business that enables them to success.

The Successful Companies through E-Commerce通过电子商务成功的公司

Amazon and E-bay is among company which allowed transaction electronically. There are the precursor in e-commerce that successfully success until today. Nowadays there are 5 most successful company using e-commerce, Amazon, Dell, Staples, Office Depot and Hewlett Packard. Amazon.com (1994) is one of the most famous e-commerce companies and founded by Jeff Bezos. Today, Amazon offers everything from books and electronics to tennis rackets and diamond jewelry. According to the research conducted, Amazon.com attracted about over 615 million customers every year. The ability of online friendly website by Amazon is one of the key of success for this company. Another company that been successfully in e-commerce is Dell Inc. Dell.com has made rapid strides, the company has achieved big profit in online sales. The company’s effective strategy of selling products without retail has been admired by customers and many e-commerce dealers imitate their strategy. As same as Amazon, Dell success key factor is online friendly website.

亚马逊和易趣是允许电子交易的公司之一。直到今天，电子商务的先驱们都取得了成功。现在有5家最成功的公司使用电子商务，亚马逊，戴尔，史泰博，Office Depot和惠普。亚马逊(1994)是最有名的电子商务公司之一，由杰夫·贝佐斯创立。如今，亚马逊提供从书籍、电子产品到网球拍和钻石珠宝等各种商品。根据调查，亚马逊每年吸引约6.15亿客户。亚马逊的在线友好网站的能力是该公司成功的关键之一。另一家在电子商务领域取得成功的公司是戴尔(Dell Inc.)。戴尔公司在网上销售方面取得了长足的进步，公司在网上销售方面取得了巨大的利润。该公司无零售销售产品的有效策略得到了客户的赞赏，许多电商经销商效仿他们的策略。和亚马逊一样，戴尔成功的关键因素是在线友好的网站。

Most of successful companies achieve success by having their own characteristics and features that led them. Effective strategies also the key factor the company’s success achievement.

Features of Successful E-Commerce Company成功的电子商务公司的特点

Many companies use e-commerce as one of the ways to gain profit. For each successful company, they have various features that help them in e-commerce business.

许多公司把电子商务作为获取利润的途径之一。对于每一个成功的公司来说，他们都有各种各样的功能来帮助他们进行电子商务业务。

The first feature is a clear vision and goal. The company must know exactly what they want to achieve in this business. Second feature is dare taking calculated risk. The key to success is daring to take necessary risk and considered investment as fuel of business in e-commerce.

Next is, successful sites employ good advisors. By having advisor that can be trusted is essential. It is because company only can gain if having panels of experts that can advise in regulating strategy, tactic and expand the business. Another feature is successful sites can embrace technology and change. Keeping abreast of developments online is the key in online marketing, change in online way and understand way to read web analysis.

其次，成功的网站雇佣优秀的顾问。有一个值得信任的顾问是至关重要的。这是因为，只有拥有能够在调整战略、战术和扩大业务方面提供建议的专家小组，企业才能获益。另一个特点是，成功的网站可以拥抱技术和变化。跟上网络的发展是网络营销的关键，改变网络的方式和理解的方式来阅读网络分析。

The fifth feature is patience and a long-term view. The company constantly measure if they are gradually getting to their goal. More features are a commitment to and continuous improvement. The success company knew what they should do and always make improvement.

Lastly is, success company must believe that there is no short cuts to make profit. There is some e-business people want to gain million of profit but hoping it come by doing nothing. Success company knew that is wrong. By keep focusing, hard work, constant improvement and commitment there are the real way to success in e-commerce business.

Strategic Moves That Led Companies to Success?引领公司走向成功的战略举措?

Fine method and strategy can lead companies to success. They are several ways that has been listed as strategic moves to led companies to success.

好的方法和策略可以引导公司走向成功。这些方法已经被列为引领公司走向成功的战略举措。

First is Well-Positioned Online Brand. The companies must choose the market able brand name for their website. A brand name will draw customers to the company’s website and can help assure customers about the quality of the offering, the accuracy of the information, can promote customer loyalty and the security of the web transactions.

首先是定位良好的在线品牌。公司必须为他们的网站选择适合市场的品牌名称。品牌名称将吸引客户到公司网站，可以帮助客户保证产品的质量，信息的准确性，可以提高客户忠诚度和网上交易的安全性。

Second, Online-Friendly Offerings. It is about the selection and diversity of the company product. The companies must decide what products to offer on the website. Another diversity is offering customers the ability to obtain unique product or information. The diversity are important because it allows customers to control the product choices and at the same time it can built customers loyalty.

其次,在产品。它是关于公司产品的选择和多样性。公司必须决定在网站上提供什么产品。另一个多样性是为客户提供获得独特产品或信息的能力。多样性很重要，因为它可以让顾客控制产品的选择，同时也可以建立顾客的忠诚度。

The third move is Reliable Customers Service. It is to inspiring loyalty among customers. For the company to success the customer must trust the company and its website. Trust can be built through assurance of privacy and transaction security and by providing accurate information. As examples, many people purchase at Amazon.com rather than other website because it can be trusted by customers.

Lastly, Right Business Planning.It is to acquire funding, nonfinancial resources and to obtain a realistic approach to the business.

Important Elements in Implementing the Strategy实施战略的重要内容

There are many elements that guide E-Commerce strategies to success. It is such as is to consider full integration, partial corporate integration, and business unit integration all has positive aspects as strategies for e-commerce and are viable choices.

引导电子商务战略取得成功的因素有很多。完全集成、部分企业集成和业务单元集成作为电子商务的战略都具有积极的方面，都是可行的选择。

Another element is companies must carefully coordinate new online services to enhance and protect their brand.

Next is, in implementing and formulating e-commerce strategy throughout company operations, it must include Multi-channel coordination as the key success factor.

More elements are successful e-commerce strategy must include special attention to customer service as it is core component of company strategy.

A proper balance the use of commoditized solutions and unique uses of e-commerce can help company utilize effectiveness. It is to gain competitive advantage in strategy.

Conclusion 结论

As conclusion, e-commerce business helps a lot dealer to expand their business. Profit achieved continuing growing for companies those involve in this electronic transaction business. It as we can see in achievement Amazon.com, E-bay and Mudah.com. More proud, now found many traders begin using e-commerce as one of the ways promotes their goods. Most successful companies in e-commerce have steady features that been a key to their success. This including the strategy that been used such as good business plan, online friendly website, reliable customers services, commitment in managing business, make improvement in services. With the right strategies, many dealers can easily gain more profit and expand their business around the world.

综上所述，电子商务业务帮助很多经销商扩大他们的业务。从事电子交易业务的公司利润持续增长。我们可以从亚马逊，易趣和Mudah.com的成就中看到。更自豪的是，现在发现许多商人开始使用电子商务作为推销他们的商品的方式之一。大多数成功的电子商务公司都有稳定的特点，这是它们成功的关键。这包括所采用的策略，如良好的商业计划，友好的在线网站，可靠的客户服务，管理业务的承诺，改善服务。有了正确的策略，许多经销商可以很容易地获得更多的利润，扩大他们的业务在世界各地。

留学生论文相关专业范文素材资料，尽在本网，可以随时查阅参考。本站也提供多国留学生课程作业写作指导服务，如有需要可咨询本平台。