中国的家族企业,经过近几十年的发展壮大,现在可以说已是国民经济发展的重要组成部分,它为经济社会的发展作出了十分重要的贡献。但伴随着经济全球化程度的加剧,社会环境的不断变化,使家族企业在整个国民经济发展中也受到了相当程度的影响,尤其在生产与经营等管理上的缺漏越来越明显,并严重阻碍了家族企业的发展。相比于国外发达国家的家族企业而言,我国家族企业的发展大都存在着创办时间短、发展规模小、技术开发落后等特征明显,造成了社会对家族企业的看法就是“富不过三代”。因此,开展对家族企业可持续发展研究,具有十分重要的理论价值及现实意义。
dissertation通过对我国家族企业发展中存在的主要问题出发,选择了两个典型的国内外成功家族企业为研究对象,剖析了这类家族企业成功发展的缘由,并以上海冲佳公司为具体研究案例,提出了我国的家族企业可持续发展的具体路径和举措。dissertation研究主要从以下几方面展开:
(1)通过对国内外大量文献资料的查阅和分析,对国内外有关家族企业的发展现状及其可持续发展情况进行了全面梳理,并从多个层面对以往的研究成果进行综述,找出了本文选题的立足点。
(2)基于对可持续发展相关理论的选择,从可持续发展的经济学理论、生态学理论、以及交易成本理论和委托代理理论等方面,为dissertation研究奠定了一定的理论基础。
(3)结合对我国家族企业发展现状及问题分析,提出了家族企业的可持续发展应建立在其现有的发展现状和存在的各种问题分析的基础上,并且要紧紧围绕“可持续发展”这一主题展开。没有对家族企业存在问题的深刻分析,就很难寻找影响“可持续发展”的各种因素。
(4)dissertation选择了国内的哇哈哈集团和国外的三星电子作为典型案例,对国内外成功家族企业进行了认真的分析。历史已明鉴,成功的家族企业的发展之路能成为我国家族企业发展的重要借鉴和参考。dissertation从家族企业的战略定位、营销策略、人力资源管理、企业文化以及多元化发展战略这五个层面入手,对家族企业可持续发展的路径进行深入的探讨与研究,为我国家族企业的可持续发展提供实质性的借鉴。
(5)dissertation从战略定位、营销策略、人力资源管理、企业文化以及多元化发展战略等这五个方面出发,深刻分析了影响我国家族企业可持续发展的因素,提出了我国家族企业如何从可持续发展出发,选择正确的发展路径至关重要。
(6)上海冲佳有限公司作为一个科技型家族企业,经历了初创、建设、发展三大时期,分析其成功的一面,就在于企业抓住了从战略定位、营销策略、人力资源管理、企业文化以及多元化发展战略这一发展路径。dissertation从上海冲佳有限公司发展的实际出发,提出了我国科技型家族企业的可持续发展的若干对策。#p#分页标题#e#
dissertation研究形成如下结论:
1) 我国家族企业中的大部分科技型家族企业尚处于“创业期”以及“成长期”的初级阶段,其治理结构以及产权制度需要不断完善。为确保这类企业的可持续发展,急切需要不断改革与创新。
2)处于初级阶段的科技型家族企业所面临的挑战多机遇少,而且随时有被淘汰的可能,所以确立从战略定位、营销策略、人力资源管理、企业文化以及多元化发展的路径,对企业的生存与发展具有着举足轻重的影响,实践证明是行之有效的。
3)伴随科技型家族企业发展成长,家族企业创始人应该主动地建立起科学完善的授权制度。由于家族企业所处时间、位置、行业、发展规模、所处发展阶段以及企业背景的不同,其企业的管理制度也因此而有所区别,脱离现实情况而盲目套用现代企业制度形式,不利于家族企业可持续发展。
dissertation研究有以下两个创新点:
1)dissertation选择了案例研究法,对两个典型案例进行了认真详细的分析,并以此为切入点,开展了对科技型家族企业可持续发展路径研究,在方法选择上是一种新的探索。
2)dissertation研究,提出了从战略定位、营销策略、人力资源管理、企业文化、同行业多元化发展的发展路径,建立了一套既有科技型家族企业特色又对企业实现现代企业制度有实际应用价值的管理模式,这在开展对家族企业可持续发展研究上尚属首次。
dissertation尚需要继续研究的内容,主要有两个方面:
一是我国的家族企业属私营经济的部分,但对国家经济发展、市场就业和社会稳定等问题都带来了较大的影响。由于目前家族企业的发展遇到的问题十分明显与突出,虽然dissertation提出了一些家族企业可持续发展的路径与措施,但对家族企业未来的发展方向、发展方式和如何向现代企业制度转型发展等问题,都仍需要我们进行深入分析与研究。
二是技术开发对家族企业的发展有着举足轻重的影响,但如何通过技术开发进一步提升家族企业的核心竞争力,确保家族企业在社会经济发展中的可持续性。dissertation研究尚需要继续进行。
关键词:家族企业;可持续发展;战略定位;企业文化
Chinese family business is an important part of national economic development, after decades of development and expansion; it has made important contributions to the economic and social development. But with the increase, the changing social environment of the degree of economic globalization, so that the family business in the development of the national economy has also been a considerable degree of influence, especially gaps in production and operation management of more and more obvious, and serious hindered the development of family business. Compared to the developed countries of the family business, Chinese family business founded mostly there a short time, the development of small scale, backward technology development characteristics significantly; resulting in society's view of the family business is "the rich, but three generations." Therefore, to carry out research on the sustainable development of family business, it has a very important theoretical value and practical significance.#p#分页标题#e#
Thesis of the main problems existing in family enterprise starting, selected two typical family business success at home and abroad as the research object, analyzes the reason of such a successful family business development, and Shanghai Chong Jia companies in specific case study and put forward specific initiatives path and our family enterprise for sustainable development. Thesis mainly from the following aspects:
(1) Based on the domestic and foreign large number of documents inspection and analysis make a comprehensive sort of the development situation at home and abroad about the family business and sustainable development. Also the author takes the multiple dimensions of the results of previous studies were reviewed to identify the topic of this article foothold.
(2) Based on the selection theory of sustainable development, in terms of economic theory of sustainable development, ecological theory, and transaction cost theory and principal-agent theory, the thesis has laid a theoretical foundation.
(3) Combined for the Development of family business situation and problem analysis, the sustainable development of family enterprises should be based on its current development status and existing problems of analysis, and to focus on "Sustainable Development "the themes. No profound analysis of the problems the family business, it is difficult to find the impact of "sustainable development" a variety of factors.
(4) Papers selected domestic and foreign Wahaha Group Samsung Electronics as a typical case of the success of the family business at home and abroad to conduct a careful analysis. History tells us, the road of development of successful family businesses can become an important reference for Chinese Family Enterprises. Papers from the family business strategic positioning, marketing strategy, human resources management, corporate culture and diversification strategy five levels start on the path of sustainable development of family enterprises in-depth discussion and research for the sustainable Family Enterprise development of substantive reference.
(5) paper from a strategic positioning, marketing strategy, human resources management, corporate culture and diversified development strategy which set out five areas, a profound analysis of the factors affecting the sustainable development of family enterprises, put forward how our family business from a sustainable development starting, select the correct development path is essential.
(6) Shanghai Chong Jia-tech Co., Ltd. as a family business, has experienced start-up, construction, development of the three periods analyzed its successful side, is that the enterprises to seize the strategic positioning, marketing strategy, human resources management, enterprise culture and diversified development strategy of this development path. Papers from Shanghai Chong Jia Development Co. reality, puts forward some countermeasures for sustainable development of China's science and technology family business.#p#分页标题#e#
Thesis formed the following conclusions:
1) Most of our family business in science and technology is still in the family business "of entrepreneurship," and the initial stage of "growing" of its governance structure and the need to constantly improve the system of property rights. To ensure the sustainable development of such enterprises, the urgent need to continue to reform and innovation.
2) in the initial stage of scientific and technological challenges faced by family businesses and more opportunities for small, and at any time may be eliminated, so the establishment of the strategic positioning, marketing strategy, human resources management, corporate culture and diversification path of development, the enterprise survival and development have a decisive influence, proved to be effective.
3) With the development of science and technology to grow the family business, family business founders should take the initiative to establish a sound scientific authorization system. Since the family business in which time, location, industry, the scale of development, in which the different stages of development and business background, and its enterprise management system and thus also differ, from the reality and blindly applied in the form of a modern enterprise system, is not conducive to family sustainable development of enterprises.
This thesis has two innovations:
1) Select the paper case study method, two typical cases a careful detailed analysis, and as a starting point, carried out on the path of sustainable development of science and technology research family business, is in the process of selection of a new explore.
2) research papers presented from a strategic positioning, marketing strategy, human resources management, corporate culture, the development path of the industry diversified development, the establishment of a set of characteristics of both high-tech enterprises and family businesses to implement a modern enterprise system has practical value management, which is the sustainable development of family enterprises in carrying out the first time.
Papers still need to continue to study the content, there are two main aspects:
One of the family's enterprises are part of the private economy, but the country's economic development, employment market and social stability and other issues have brought a greater impact. Due to the current problems encountered in the development of the family business is very obvious and prominent, although the paper presents a path of sustainable development measures for some families, but for the future direction of the family business, development and transformation of how the modern enterprise system development problem, we will still need to conduct in-depth analysis and research.#p#分页标题#e#
Second, technology development has a decisive influence on the development of the family business, but how to further enhance the core competitiveness through technology development of family business, family business to ensure sustainability in social and economic development. Thesis research still needs to continue.
Key words: family business; sustainable development; strategic positioning; Corporate Culture