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MTV的SWOT分析 SWOT Analysis of MTV(3)

时间:2018-01-31 15:48来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
 
MTV and CHANNEL V -To enter in music TV channel industry needs huge investments to set up a TV channel. There are also strict government regulations especially in Asia on TV content. indeed the barriers to entry are low as more music channels are beginning to emerge.Several companies are pitching in with all the new digital platforms widely propagating in the entertainment industries. MTV's competitors can only multiply through substitute platforms that will attempt to topple down MTV due to viewing alternatives. Cheaper means to present music has since multiplied thanks to wireless solutions.
 
As barrier to entry is low, MTV and channel V can definitely expect threats from other competing channels from all over the world. The government also will get in the way by regulating the channels entering their countries.
 
Substitutes
“Substitute products” as those that are available in other industries that meet an identical or similar need for the end user. Due to the availability and affordability of more substitutes, the demand becomes more elastic since customers have more alternatives. Other concerns in assessing the threat of substitutes include the presence of new technologies that can contribute to competition though more diverse and economical substitute products and services. A segment is unattractive when there are actual or potential substitutes for a product.
 
MTV and CHANNEL V- Medium to high, people can enjoy music from other means like DVD, CD, and Radio etc. New cable networks had been fast emerging ever since the 1980s. Cable networks would enjoy enormous growth during the 90s to the dawn of the 21st century and they provide viewers, audience and markets other viewing options.
 
Industry Competitors
Firms strive to secure a competitive advantage over their rivals. The intensity of rivalry varies within each industry and these differences can be important in the development of strategy. Industries that are “concentrated,” versus “fragmented,” often display the highest level of rivalry. In pursuing an advantage over its rivals, a firm can choose from several competitive moves:
 
changing prices,
improving product differentiation,
creatively using channels of distribution,
exploiting relationships with suppliers.
MTV and Channel V-Duopolistic competition among MTV and Channel V.
 
Globalization has opened competition especially in the case of local channels. There is new technology to be exploited that will expand broadcasting capabilities. Locally produced material has become the goals of every TV channel in order to truly suit the personal tastes and sensibilities of the viewers. Governments also encourage local materials. Globalization has opened the doors for other entities internationally to join the competition as they are able to access new markets. Competition will perceivably become stiffer in the growth of new competition and rivals all around the world.(责任编辑:cinq)


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