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社交媒体swot分析案例social media swot analysis

时间:2015-03-25 11:51来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
社交媒体swot分析案例 social media swot analysis

If you are linked to the business world in any way, you are perhaps aware of SWOT analysis. SWOT is one of the most commonly used tools by companies. It stands for strengths, weaknesses, opportunities and threats.  You can break down and analyze your strategy with it.
 
While tradition use of the tool is more commonly discussed, social media is also highly benefited by SWOT analysis. In this article, I will discuss in details how SWOT can help improve social media strategies.
 
Whenever you conduct a SWOT, remember that every strength is a potential weakness and every weakness is a potential strength. Every opportunity is a potential threat while every threat is a potential opportunity.
 
Starting the analysis is quite simple. You do not have to rely on any graphs or diagrams. Use a piece of paper and divide it into 4 quadrants. You will mention your social media site’s strengths, weaknesses, threats and opportunities here. Before you start this, you should have a vivid understanding of the business goals and objectives. You must understand the bigger picture.
 
Without knowing what the company’s goals are, you cannot create an effective SWOT analysis.  Remember, each company will have a completely unique SWOT. Conducting a SWOT analysis in digital marketing has many benefits.
 
In order to explain what SWOT is and why social media should use it, I have provided a small example below for the leading social media service, Facebook.
 
SWOT ANALYSIS FOR FACEBOOK FROM 2013
Strengths:
 
Allows integration with many websites and applications
Has more than a billion active users
The user experience is excellent
Understands what the users need and want
Weaknesses:
 
Weak click-through-rate of advertisements
Lacks of some features like video chats, group chats, dislike buttons, etc.
Advertisements on Facebook is the only major source of revenues
Attitude towards users’ privacy creates a negative image
Lack of website customization
Weak protection of users’ information
Opportunities:
 
Number of Facebook users who access the social media via mobile devices are increasing
Expansion to China
Add more sources of revenue
Open Facebook marketplace
Threats:
 
Increasing number of mobile internet users
Users have ad-block extensions
Online marketing’s slow growth rate
Privacy issues like identity theft(责任编辑:BUG)


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