Handbook Proposal Abstract introduction Literature Review outline swot分析法 pest分析法pestel analysis case study Methodology Reference 论文题目选题


时间:2015-03-07 23:23来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien


PESTEL stands for political, economic, social, technological, environmental and legal factors affecting the business and it is widely considered to be one of the most effective analytical tools used to analyse the impacts of external factors to the company. The following table represents PESTEL analysis conducted for Starbucks Coffee Company:
Industry-specific rules and regulations
The level of relationships between USA and countries that produce coffee beans
The level of political stability within a country
Buying power of consumers
Local currency exchange rates
Local economic environment within each market Starbucks operates
Taxation level
Changing family patterns in USA and Europe
Consumer preferences
Changing work patterns
Changes in lifestyles of population
The level of education of population in local markets
Changing values among population
Emergence of innovative technology
Biotechnological developments
Developments in agriculture
Environmental rules and regulations
Environmental disasters in countries producing coffee beans
Global warming and other environmental issues in a global level
Introduction of policies and regulations by health authorities  about caffeine production and consumption
Introduction of tougher customs and trade regulations
Licensing regulations related to the industry.
Political factors impacting Starbucks Coffee include political stability in local and global markets, as well as, the extent of international relationships between Starbucks home country US and countries in African continent and Latin America that harvest coffee for the company, and other countries where Starbucks operates its stores. Starbucks CEO Howard Schultz is a politically vocal “calling on Americans to sign a ‘Come Together’ petition online and at stores” (Wong, 2013, online) to voice concerns about the US debt issue. However, implications of Schultz’s political activities on Starbucks brand image are difficult to assess.
Economic factors that affect Starbucks in global markets include changes in exchange rate between USD and local currencies in international markets, tax rates, and changes in pay rates in each individual market where the company operates its stores. Most notably, the global financial and economic crisis of 2007 – 2009 and its effects on consumer buyer behaviour have resulted in significant economic challenges for the company.(责任编辑:BUG)

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