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MBA论文:变更管理策略 Aegon Group International: Change Management Strategies

时间:2018-02-26 09:04来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
全球人寿保险集团(Aegon NV),人寿保险的国际供应商,养老金和其他长期投资产品。总部在荷兰海牙,全球约有4000万的投保人和全球约28000名员工的。它的资产包括所有收入的4050亿投资。人寿的使命是帮助客户获得长期的金融期货。
全球有三个主要市场:美国,荷兰,英国。近日,全球人寿已扩大其国际影响力,推动新的增长市场,在美洲,亚洲中部和东欧。目前,企业在全球范围内有超过20的市场。
全球有一个明确的,明确的战略,旨在为公司的所有利益相关者创造长期价值。致力于其核心业务(人寿保险和养老金),可持续增长和追求多渠道的方式分配给客户最适合他们的方式获得产品和服务。
 
INTRODUCTION TO THE CHOOSEN ORGANIZATION: 选择组织简介:
AEGON Group (AEGON N.V.), an international provider of life insurance, pensions and other long-term investment products. Based in The Hague, the Netherlands, AEGON has around 40 million policyholders and approximately 28,000 employees around the world. It has assets, including all revenue-generating investments, of €405 billion (£348 billion).* AEGON's mission is to help customers secure their long-term financial futures.
 
AEGON has three main established markets: the United States, the Netherlands and the United Kingdom. Recently, AEGON has expanded its international presence, pushing into new growth markets in the Americas, Asia and Central and Eastern Europe. At present, AEGON has businesses in more than 20 markets across the globe.
 
AEGON has a clear, well-defined strategy, aimed at creating long-term value for all the company's stakeholders. Committed to its core businesses (life insurance and pensions), AEGON seeks profitable, sustainable growth and pursues a multi-channel approach to distribution to give customers access to products and services in the way that best suits them.
 
AEGON was created in 1983 - the result of a merger between two Dutch insurance companies - AGO and Ennia. And many of the companies who form AEGON have a long history. For example, in the United States, Monumental Life based in Baltimore has been insuring people since 1858, while in the United Kingdom, AEGON (a brand name of Scottish Equitable plc) has been in existence since the early 1830s.
 
TASK 1;
EXPLORE THE BACKGROUND TO CHANGE AFFECTING THE ORGANIZATION.
(A) IDENTIFY A RANGE OF MODELS OF CHANGE MANAGEMENT AND EXPLAIN THE ANY THREE OF THESE MODELS IN DETAIL.
McKINSEY 7-S MODEL:
The McKinsey 7-S Model was created by Tom Peters and Robert Waterman whilst they were working for McKinsey & Company in 1978 (12Manager, 2007. According to this model there are seven different factors that are a part of the model:(责任编辑:cinq)


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