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法拉利市场营销分析 Ferrari Marketing Analysis

时间:2017-10-13 15:07来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
法拉利是一家意大利跑车,是总部位于意大利马拉内洛。它是由恩佐法拉利创立于1929年,原名斯库德里亚法拉利。
恩佐在十岁时,他父亲带他和弟弟去看赛车场。他完全是出于这一行动。1918年恩佐在都灵的一个小公司担任测试驱动程序。1919年在米兰工作,最初是作为测试车手,后来作为一个赛车手。这是一个机会,看到法拉利做测试驾驶赛车20年合作的大门,并最终被任命为为阿尔法Corse赛车部门。9月13日,在原法拉利车的总部,菲亚特平台Auto Avio Costruzioni版法拉利815的2个版本在。这家工厂在1944年11月4日的世界大战中遭到轰炸,但他们很快就把它重建了。
 
Keywords: ferrari swot, swot ferrari, ferrari porter, ferrari strategy
 
Jump to:  Ferrari's Marketing Strategies | Product Life Cycle of Ferrari | SWOT Analysis of Ferrari | Porter's 5 Forces
 
Introduction 简介
Ferrari history 法拉利的历史
Ferrari is a manufacturer of Italian sports cars, and is based in Maranello, Italy. It was founded by Enzo Ferrari in 1929, and was originally named Scuderia Ferrari.
 
When Enzo was ten year old, his father had taken him and his brother to watch motor racing circuit. Enzo was completely motivated by this action. In 1918 Enzo works as a test driver for a small company in Turin. In 1919 Enzo works for C.M.N in Milan, Initially as a test driver and later on as a racing driver. In 1920 Enzo finishes second in the Targo Florio. This lead the gateway for a 20 year collaboration with marquee that saw Ferrari do test driving to racing, and finally appointed head of racing division for Alfa Corse. Ferrari opens Auto Avio Costruzioni on Viale Trento Trieste in Modena. On September 13th, at the same headquarters of the old Scuderia Ferrari, Fiat platform Auto Avio Costruzioni builds 2 versions of Ferrari 815 in the year 1940. The factory was bombed in the world war on November 4th 1944, but they managed to rebuilt it quickly.
 
Ferrari had an ambitious plan to build a V12 engine, and thus started designing the first Ferrari in 1945. Scuderia Ferrari sponsored drivers and manufactured race cars, but in 1946, it moved into the production of street legal vehicles, as Ferrari. In 1956 Ferrari turns into a Limited Liability Company. The professional industry and artisanship training institute was built in Maranello, which provides the company with special technicians even till today. In 1965 Ferrari signs an agreement with Fiat Group giving 50% of its share in the company to Fiat group in order to grow into a powerful company.
 
Through the years, Ferrari has been celebrated for its unceasing contributions in the field of racing, specifically in Formula One, where it has been considerably successful. As on the writing of this assignment, Fiat owns 56% of Ferrari, Mediobanca owns 15%, Commerzbank AG owns 10%, Lehman Brothers Owns 7%, and Enzo's son Piero Ferrari owns 10%.(责任编辑:BUG)


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