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市场营销论文范文:吉百利业务组织结构分析

时间:2017-07-03 13:42来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
在1866年,当兄弟们介绍可可豆压榨可可油的过程时。对于吉百利兄弟的好处是,他们可以用黄油做不同类型的巧克力,首先是吉百利牛奶。
吉百利是一家国际公司,使市场和销售独特的品牌巧克力。吉百利成功地经营了200多年。他们之所以如此成功,是因为他们清楚地了解他们的消费者、顾客和其他利益相关者的需求。达尼丁是个吉百利在该地区的主要中心,与网站主办的吉百利世界”和作为一个主要的生产和配送中心。
吉百利投资了6900万新元,使达尼丁成为一家专业工厂,在新西兰获得生产和就业机会。吉百利糖果公司今天确认,将其新西兰和澳大利亚的生产业务改造成专门的制造业卓越中心,正处于最后阶段。这个项目,最初在2007年9月宣布(2008年8月进一步沟通)已经看到69万美元的投资来提高生产率,和安全的长远未来。
 
In 1866 when the brothers introduced the process of pressing the cocoa butter out of the cocoa beans. The benefits for the Cadbury brothers was that they could use the butter to make different types of eating chocolate the first of which was the Cadburys dairy milk.
 
A description of Cadbury's and their aims and objectives Cadbury is an international company that makes market and sells unique brands chocolate. Cadbury have done this successfully for over 200 years. The reason they are so successful is because they have a clear understanding of the needs of their consumers, customers and other stakeholders. Dunedin is a major centre for Cadbury Schweppes in the region, with the site playing host to 'Cadbury World' and being a major production and distribution centre. (Coursework, 2003)
 
Internal Environment:
Financial analysis-
Cadbury has invested NZ$69 million to turn Dunedin into a specialist factory and secure manufacturing and jobs in New Zealand. Cadbury Confectionery today confirmed that the restructuring of its New Zealand and Australian manufacturing operations into specialized Centers of Manufacturing Excellence is in its final stage. The project, originally announced back in September 2007 (with a further communication in August 2008) has already seen investment of $NZ69 million to improve the productivity, and secure the long-term future, of its New Zealand manufacturing operations. (Cadbury.co.nz, 2012)
 
Internal organization and structure-
Cadbury organization is based on a democratic. Management style decisions are made as a result of a consultation process involving various members of the organization (Cadbury). Cadbury Schweppes also have two different structures. The structure that they use for their board of directors has been re-designed to "clarify accountability and enable swifter diction-making." (Quote taken from www.cadburyschweppes.com). Looking at the improved organization structure it is clear to see who is in charge of which departments within the business. (123Helpme, 2012)(责任编辑:BUG)


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