教育学论文 金融学论文 国际商务管理论文市场营销论文 会计学论文 社会学论文 旅游管理论文 计算机论文 人力资源管理论文 广告媒体学 物流学论文 Engineering Thesis sociology Thesis MBA论文 linguistic Thesis Journalism and Mass Communicat Law Thesis Economics Thesis
返回首页

留学生论文Marketing Plan写作范文:海丽斯减肥茶的营销计划

时间:2016-11-11 09:48来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
海丽斯茶叶公司介绍100%自然减肥饮料,是从中草药和水果提取。为了更快地赢得市场份额和利润,为企业获得消费者的注意,在这份报告中,它的发展对于海丽斯减肥茶营销计划(海丽斯短)。营销计划的目标是设计如下:
 
Executive Summary 执行摘要
Hyleys Tea Company introduces a 100% natural slimming drink which is extracted from herbs and fruits. In order to get the attention of consumers faster to win market share and profits for the enterprise, in this report, it develops a marketing plan for Hyleys slim tea (Hyleys for short). The objectives of the marketing plan are designed as follows:
Objective 1: to sell a million bottles of Hyleys slim tea in 15 weeks when new products are sold;
Objective 2: to improve the marketing budget by 10% in 15 weeks when new products are sold, in order to better sell Hyleys slim tea;
Objective 3: to improve the market share to 2% in 15 weeks when new products are sold;
Objective 4: to reach sale of 4 million pounds in 15 weeks when new products are sold.
To achieve the above marketing objectives, it will use the following strategies and tactics.
1. Hyleys slim tea is a tea drink with pure, natural taste, good taste, and good health effects. In the current situation when consumers’ health awareness is improved, they prefer healthy food and beverages. Thus, SO (Strength & Opportunity) strategy is recommended in this plan.
2. The raw material of Hyleys slim tea is high quality natural herbs and fruits, the product contains high-tech and has health efficacy, and audience of Hyleys slim tea are mainly 30-60-year-old consumers, their spending power is strong, so the product is priced at 4.4 pounds / 250 ml, which is suitable.
3. Based on SWOT analysis results, in this marketing plan will take SO strategy, then in terms of marketing channels, it will take Omni-channel retailing.
4. In this marketing plan, it will use integrated marketing strategy, marketing tools used includes TV marketing, marketing through newspaper, marketing through radio, network marketing, outdoor advertising marketing and so on.
Time arrangement, budget for the marketing, as well as the analysis on the problems met possibly have been proposed to ensure that the marketing plan can be proceed smoothly to achieve the desired objectives.
 
Table of Contents
1. Introduction 1
1.1 Product Brief 1
1.2 Target Market 1
2. Marketing Audit 3
2.1 SWOT Analysis (责任编辑:BUG)


------分隔符-------------------------------------
UK Thesis Base Contacts
推荐内容

Europe (24-hours)
EN:13917206902
china (24-hours)
CN:13917206902
在线客服团队
全天候24小时在线客服 QQ:923678151

微信在线客服(24小时)

微信公众订阅号