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非洲投资的前景-关于零售业增长市场营销essay(留学生论文商科类)

时间:2016-09-30 11:08来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
The growth in the Retail sector of Africa
 
非洲投资的前景-关于零售业增长essay(商科类)
 
非洲是一个自己的世界。它是十亿居民的家园(约占全球人口的百分之15)和53个国家,占地面积超过3000万平方公里,每一个国家都有非常不同的气候和环境。有数百个民族和文化约2000个口语形成鲜明的对比,在政治稳定和经济发展稳步时期。它是一个有着重要自然资源支持经济增长的大陆。市场潜力巨大,特别是在能源、消费品、电信、工业设备、物流和服务部门。哈佛商业评论文章(二月2009)题为“现在是时候在非洲投资说”可靠的数据表明许多撒哈拉以南国家已经出现在稳定的条件下,新的宏观力量的冲突将产生深远的影响,尽管全球经济衰退–。现在,非洲公司表明,非洲大陆提供具有竞争力的制造业基地,信息技术外包和建筑服务。在非洲的地面上有真正的发展机会,但是,在非洲开展业务的挑战,确实存在。这些措施包括穷人的基础设施,运输系统,不可靠的电力供应,后勤问题和决策缺乏信息,腐败,只有少数。可以说,最大的挑战是缺乏可靠的信息,无论是在宏观层面上,以及一个微观层面。业务和决策网络是非常具体的,在每一个领域都很重要,所以可能很难识别。
 
Africa is a world in itself. It is home to one billion inhabitants (around 15 percent of the global population) and 53 countries covering more than 30 million square kilometres, each with very different climates and environments. There are hundreds of ethnic groups and cultures approximately 2,000 spoken languages and stark contrasts in terms of political stability and economic development. It is a continent of growing local economies with important natural resources. The market potential is tremendous, especially in the energy, consumer goods, telecommunication, industrial equipment, logistics and services sectors. A Harvard Business Review article (February 2009) entitled ‘Now’s the Time to Invest in Africa’ says that “reliable data show that a number of sub-Saharan nations have emerged from conflict in stable condition and that new macroeconomic forces are poised to have a profound effect – despite the global economic downturn. Now, African companies indicate that the continent offers competitive manufacturing sites, IT outsourcing, and construction services. There is real opportunity on the ground in Africa.” Challenges to conducting business in Africa however, do exist. These include poor infrastructures, transport systems, unreliable electricity supply, logistical issues and the lack of information for decision making, corruption to name just a few. Arguably, the biggest challenge is the lack of reliable information, both on a macro level as well as a micro level. Business and decision making networks are very specific to each area and can be difficult to identify.(责任编辑:BUG)


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