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Marketing paper:关于时尚零售店的属性和维度评估

时间:2015-11-11 13:51来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
Marketing paper:关于时尚零售店的属性和维度评估
Assessment Regarding Fashion Retail Stores Attributes And Dimensions
 
在时装行业,零售商面临着来自新的竞争对手和现有的竞争对手的威胁。 许多时装店都不停地试图通过重新评估服务和产品,同时投资新商店的固定装置和布局,以获得更好的市场地位。 这些临近努力建立起了零售商在市场的地位,使消费者关注到他们的时尚商店。 商店的品牌图片主要是针对时尚零售商。 商店形象的研究已经承认,产品感知质量的特点,给出的价格和选择结合服务人员尤其重要,特别是当顾客购买时尚服装的时候。 不过,适度地说,这是关于消费者如何看待个人零售的桎梏,或者说,这是因为他们挑选时发生的选择。
许多公司都在研究,评估和实施的营销策略,以达到最大的市场份额,并提高客户保留的有利影响,以及对组织的货币表现。 使顾客满意、知足、优质的服务、卓越和保留是影响所有组织的全球问题。 这包括所有类型的组织,它可大可小,全局或局部的盈利或非盈利。
时尚产业无疑不是从增强竞争中得到的,或者是来自顾客对感知质量提高的期望。在大竞争的行业,大量出口链倾向于获得成本领先的竞争,可能只是由于标准化和规模经济才开始大的市场份额,而较小,独立的时尚商店零售商另一方面努力通过差异化获得利益。
 
 
In Fashion industry, retailers face rising rivalry from both new competitors and from existing rivals as well. Numerous fashion stores are incessantly trying to get better their market position by re-assessing the service and product prerequisite at the same time as investing in novel stores fixtures and layouts. These draw near endeavor to build up the retailer's position in market with the purpose of focusing consumer consideration on their fashion stores. Brand picture of the store is mainly significant to these fashion retailers. Store image studies have acknowledged that the products characteristics of perceived quality, price and selection in combination with the service given by personnel are particularly essential to patrons once they purchase fashion clothing. Though, awfully modest is known about how consumers perceive personal retail shackles and, more significantly, the factors they bring into play in selecting between them (Lindquist, J. D., 1974).
 
Numerous companies are paying attention in studying, assessing and implementing the marketing strategies with the aim of gaining maximum market share of customers and improving customer retention in analysis of the advantageous effects on the monetary performance for the organization. Customer satisfaction, contentment, quality of the service, excellence and retention are global matter that influences all organizations. This include all type of organizations, it can be large or small, global or local profit or non-profit (Yap Sheau Fen, Kew Mei Lian).(责任编辑:cinq)


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