教育学论文 金融学论文 国际商务管理论文市场营销论文 会计学论文 社会学论文 旅游管理论文 计算机论文 人力资源管理论文 广告媒体学 物流学论文 Engineering Thesis sociology Thesis MBA论文 linguistic Thesis Journalism and Mass Communicat Law Thesis Economics Thesis
返回首页

快餐行业的背景和概述

时间:2015-10-31 09:12来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
快餐行业的背景和概述
 
快餐在二战后,已经走了很长的路。在过去,顾名思义,它是一种便利的提供者和节省时间的方式,用最简单和最快的方式来填补胃口。 现在,他已经发展成为一个高端奢侈品。 现在在所有年龄段的人当中都非常流行的,尤其是孩子。
 
如今对于快餐品牌来说,营销是必要的。 快餐虽然满足了人们的味蕾,但它有害健康,引发过多的疾病。 因此,企业必须通过广告和营销来销售、盈利。 快速食品销售的快速增长,主要是由于有效的营销策略。在这种情况下, 埃德温说的“营销是当你的产品是不好的时候才做的”的确成立。 营销伪装成的危险真理令摇摆的消费者认为暂时的味道胜过终身疾病。因此,营销人员必须费尽心力地想出了一个成功的营销活动,并使用各种广告方法诱导客户,因为这是艺术创造,超出了人们食欲的需要,像快餐公司如可口可乐 “食物是阿斯顿的可口可乐”,肯德基说的一千卡路里代表着“鸡肉特别好”和奶酪土堆,跟“我爱它”麦当劳。对快餐品牌来说,孩子是一个非常有利可图的市场,因为他们是年轻和易受影响的人。 孩子们更容易 被他们看到颜色和声音吸引。 本文将研究各种快餐营销方法;并在各种方面探索对儿童消费的快餐。
 
Overview and Background of the fast food industry
 
Fast food came around after the a Second World War and has come a long way since then. In the past it was a mere convenience provider and time saver, the easiest and fastest way to fill appetites, as the name suggests. It has now evolved into a premium luxury item. It is now very popular amongst all ages of people, especially children.
 
Fast food Marketing is a necessity for Fast Food brands these days. Fast Food despite being a treat to the taste buds is hazardous to health and comes bearing a plethora of ailments. Therefore, it must essentially be advertised and marketed in order for businesses to make sales and be profitable. Fast food sales are increasing at a rapid pace mainly due to effective marketing strategy. Edwin Land rightfully said "Marketing is what you do when your product is no good" which holds true in this case. Marketing camouflages the dangerous truth and sways the consumer into thinking that the temporary taste is worth more than the life-long disease. Marketers hence must undergo the pain of coming up with a successful marketing campaign using the various advertising methods to manipulate customers because this very art of creating an artificial need out of a want or a desire is what fast food marketers like Coca Cola do, for e.g. "Food is askin for Coca-Cola", a thousand calories are "finger-lickin' good" by Kentucky Fried Chicken and the mounds of cheese that come with 'I'm lovin' it' by McDonalds. Children are a very lucrative market for fast food brands because they are young and impressionable. Children are easier to target as they see color and sound and are wooed. This study will examine the various Fast Food Marketing Methods used; both above the line and below the line and explore their various impacts on children's consumption of fast food.(责任编辑:cinq)


------分隔符-------------------------------------
UK Thesis Base Contacts
推荐内容

Europe (24-hours)
EN:13917206902
china (24-hours)
CN:13917206902
在线客服团队
全天候24小时在线客服 QQ:1455780998

微信在线客服(24小时)

微信公众订阅号