导读：这篇小论文主要展示的是论文的摘要与参考文献部分，论题是社会营销，论文主要从营销的定义以及“社会营销”的概念作了阐述，同时社会营销的特点、目的做了论述。本论文由留学生论文网出国留学中心留学生论文写作频道社会留学生论文需求专栏整理推荐。

Social Marketin社会营销（摘要与参考文献）

Marketing is defined as follows: Marketing is the process of interesting potential customers and clients in your products or services. In this essay, I am going to address the concept of “social marketing” and how does social marketing differ from “societal marketing” or “socially responsible marketing” in the first part, and in the second part, I am going to provide examples of each of the three approaches to marketing and analyse how these represent a departure from traditional marketing practice.

Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good.1 Social marketing is the design, implementation, and control of programs calculated to affect the acceptability of social ideas and involving considerations of product planning, pricing, communication, distribution, and marketing research. Basically, a social marketing campaign or programme contains a consumer orientation, an exchange and a long-term planning outlook. Consumer orientation is probably the key element of all forms of...

Works Cited（留学生论文网http://www.ukthesis.org/）
1. National Social Marketing Centre 2006
2. Business Dictionary—long-term planning
3. Wikipedia—Societal marketing
4. hubpages.com
5. Andreasen A. Marketing social change. San Francisco, CA: Jossey-Bass, 1995
6. Kotler, P., and Zaltman, G. (1971) Social marketing: and approach to planned social change, Journal of marketing, 35, 3-12.
7. Andreasen A.R. (1994) “Social Marketing: Its Definition and Domain.” Journal of Public Policy and Marketing 13, 1, 108-114.
8. Business Studies1, Volume One, 3, 1, 211-212.
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