留学生论文网提供留学生市场信息管理作业写作需求Marketing Research and information
Focus Group Activity
The University has approached you to organise a focus group to investigate features relevant to the Brindley Building.  The key objectives are to identify:

a. Room usage  - study only, or voluntary use of rooms/facilities for study

b. Opinion on standard of facilities

c. Suggestions for improvement to the Brindley Building:

• Facilities
• Decoration – interior and exterior

Tasks:

1. Prepare a topic guide

2. Host a focus group

3. Feedback to the whole class on your findings (i.e. summarise verbally)

Activity requirements:

• Tutor summary of individual questions suggested in week 5 (below)

• Focus group moderators (for this activity there will be a lead moderator and assistant in each group)

• A note taker in each group
Topic Guide:

Introduce yourself and welcome the group. Invite participants to introduce themselves by name.

Purpose of the session is to express your views; we will be discussing use of and comments relating to the Brindley Building. As such this group comprises Level 3 undergraduate Marketing Management students as representatives of the Business School student population.

Please remember that everyone is entitled to their views.

Ask everyone to participate, but in turn – no speaking over someone else. The moderator’s role is to ensure that each person has a chance to contribute

(Note for moderator: It is important that the discussion remains objective and does not become personal or critical of the individual)

Discussion Questions:

1. Do you use the Brindley Building every day?
 What for?
  Classes – lectures / tutorials
Personal study – where specifically (computer rooms/personal study rooms)?

2. Do you feel it is an attractive building? (note for moderator – extend this question into decoration if it is not brought up by the group)
 Why?
How would you make it better?

3. Do you feel it is a welcoming building?
 Why?
How would you make it better? (note for moderator – ask at the end of this discussion whether there is anything they would keep the same)

4. What kind of an environment makes you feel good?

5. What facilities do you use?

6. What facilities do you need to make your experience as a student better / to succeed? (note for moderator – ask for any facilities which students feel would enhance their experience or improve the building)

7. Have you had any problems with Brindley?#p#分页标题#e#

8. Is the signage to help you find rooms appropriate?

9. Are the rooms used wisely?
o Are items such as desks / chairs clean, comfortable and available to use? Are there enough of them in each room?
o Are whiteboards/screens in the right location and of suitable size?
o Are the lights suitable in class rooms?
o Are rooms too hot/too cold?
o Are rooms adequately cleaned?
o Should there be more rooms available for students to discuss activities with peers after classes end?

10. Are the computers / other technological machines (e.g. copiers?) located in the right place and ready to use?
o Is there enough paper by the printers?
o Are there enough PC’s in the computer room?

11. Are vending machines useful? Are they conveniently located?

Dolche Vita:
12. Is the menu appropriate?

13. Are there enough seats?

14. Is it clean enough

In conclusion:

15. Ask students to summarise (each in turn) what they consider to be
• the most important positive aspect of the building
• the aspect which needs improvement most urgen

留学生论文网提供留学生市场信息管理作业写作16. Thinking of the Brindley building as a total environment, if you could describe it as an animal, what would it beNote for moderator - to conclude:

• Ask if there is anything else to discuss in relation to the building.

•http://www.ukthesis.org/Thesis_Writing/Marketing/ Try to summarise the discussion if you can. Stress how useful the students thoughts are to the University in its attempts to offer an excellent experience to students.

Thank everyone for their participation.