The impact of mass media on contemporary society, as well as political and economic systems of contemporary society, cultural types and the constraints of the process of globalization of the mass media industry and to promote the increasingly broad and deep concern about the people of.

    First, the mass media is the vector of all used material to impart information to a wide audience, traditionally refers to the spread of a wide range of books, newspapers, magazines, radio, television, movies, six kinds of media (the first three, also known as print media, The latter three also known as electronic media), today's electronic media shall be added to rely on IT to develop the Internet, audio-visual publications and other emerging media. Narrow sense, the mass media especially newspapers, magazines, radio, television, four media (today should be, including the Internet), media and news media relations, news media, an important mission, it is known as the news media.

A, mass media and politics
    The main function of the mass media is to monitor the environment. Mass media to provide people with the message on a variety of social events. Such as party and the government has introduced various policies, public utilities, economic status message. Protect the rights of citizens to understand government and administrative authorities of public information, to promote the development of the political democratic process. Moreover, the mass media dissemination and reporting of political behavior into the open, transparent and conducive to building political civilization.

    During the two sessions each year, chaired by Wang Xiaoya "Xiaoya run two sessions" from the reform of rural taxes and social security system, from the settlement and expensive schooling to improve the ecological environment, to protect the rights of migrant workers to care for rural children left behind, the city empty-nest elderly , so that we are witnessing the proposals on behalf of the members of a motion, a party and the government were Lee Quo, riding out the introduction of the policy. The strength of the mass media to promote the democratic political process.

    The mass media news and information reflect the true situation, such as losing the war misdeeds of leaders and news, as well as an adversary propaganda, once spread, it will affect the prestige of the rulers, and even threaten their rule.

Second, the mass media and social transformation
    Coordination of society is a combination of function, the mass media through news selection, interpretation and comments put forward a solution and strategy, which focused attention to adapt to the most important thing in the current environment or event.

Our country, since the reform and opening up in 1978, China from a traditional society to modern society, the transition process has made great achievements, but achievements behind appeared, such as social Darwinism, political corruption, and unique problems, such as the population of super-saturated, imbalanced regional development and other issues. In order to establish democracy, the rule of law, economy and civil society, mass media must be coordinated social, explanation or propose a solution to these issues become the Rye and social radar.#p#分页标题#e#

Three mass media and globalization
    Media globalization is the inevitable result of human science and technology development to a certain extent. With the global television networks, telephone telecommunications network, especially initially built as three global network of Internet information on the sign of the times and the rapid popularization and dissemination of information globalization era, the dream of the "global village" into a living reality. To Internet technology as a carrier medium, making the physical distance between the different groups in the world greatly shortened, and to achieve real-time sharing of information and mutual exchanges. But also to make access to information right to choose, to make people's freedom of speech can be achieved, but also so that the citizens have a right to participate in a broader and more convenient.

    However, in Western countries is strong and the main beneficiaries of the status of cultural globalization. United States controls 75 percent of global production and production of television programs, many Third World countries, television has become American television broadcast station, the news spread around the world, more than 90% of the United States and Western countries, this The status quo will lead to cultural imperialism and media hegemony, have a negative impact on human democratic processes.

Third, the mass media and economic development
    Products can be provided by the mass media to enter the market as a commodity, so the mass media itself as an economic entity, the provision of information also has a huge role in the socio-economic. The economic function of the mass media is not just limited to providing information services to other industries, it is itself an important part of the knowledge industry, occupies an important position in the socio-economic.

    Indicators that best reflects the role of mass media on the economy is the growth of solidarity with the media industry, advertising industry. In the heavy promotion of the country, category escalating, the market will enter a new brand of. The influence of a brand has a number of factors, while public awareness is a minimum requirement, regardless of how good a business in today's highly competitive market society which does not know to be other out of the question. Therefore, many companies in order to enhance the social influence constantly in the mass media advertising, to achieve long-term development. November 8, 2010, 2011, CCTV gold resources in advertising at the tender gold resources in the tender advertisement totaling $ 126.687 billion, a 17-year high of more than 10.9 billion yuan last year's total tender of the 17.0225 million yuan, an increase of 15.52 %.

Fourth, the mass media and cultural heritage
    The mass media culture is passed to future generations, and continuing education of adults who leave the school, members of society share the same values, social norms and socio-cultural heritage. For example, the annual "Students by the Chinese Hanban Chinese Bridge" competition through the spread of mass media, not only so that our people have a more profound understanding of the motherland's history, culture, style folk, but also through to the players of this all over the world eyes learned the culture of their respective countries, understand the world. Also helps the players to fully tap the potential of individuals with a wealth of television means of expression, the form of a happy learning Chinese, the Chinese genius.#p#分页标题#e#

    The mass media not only do the traditional cultural heritage, but also formed in this process in the context of modern industrial society, and adapt to market economic development, urban mass consumer object and subject spread through the modern media meet the needs of the people's emotional entertainment of popular culture. Mass cultural assimilation of the mass dissemination of successful transfer of the public's sense of community to resolve the political mood until the struggle. Highlighted the concern of human life, dignity, spirit, and affirmed the value of as a spiritual individual. And popular culture to erase the culture of privilege, and promote cultural diversity and democratic development. It can be said that the spread of mass culture in the rich people's living condition, improve people's quality of life contributed.

    However, the mass media is presented in popular culture also has some drawbacks. People complain that too little information in the newspaper, news on the limited layout is "speculation", a number of newspapers are often the homogenization of content. Radio and television entertainment, advertising, and business nature programs occupy a lot of time and a lot of programs tend to kitsch.

    The mass media will eventually have to become the role of public affairs forum, help the public to analyze political and economic situation, coordination of the public intended to become a national and social navigation.