英国市场营销ESSAY论文：An Assessment of the Business
时间:2010-11-09 23:40:48 来源:www.ukthesis.org 作者：英国论文网 点击:159次
论文题目：An Assessment of the Business Perceived Impact of ‘The Water Horse: Legend of the Deep’ on Tourism Patterns in Loch Ness Area in 2008 （详细解释在附件的需求标准信中） THE IMPACT OF ‘THE ‘WATER HORSE’: LEGEND OF THE DEEP’ IN 2008
Survey on Businesses in Loch Ness Area
Your Business Profile
1. What type is your business? (Please tick one box)
□ Hotel/Guest House
□ B&B
□ Self-catering
□ Camping/Caravanning
□ Visitor attraction
□ Transport
□ Pub/Inn
□ Cafe
□ Restaurant
□ Gift shop
□ Shop (Not gifts)
□ Other (please state)
2. How many people does 留学生毕业论文your business employ at present, including the owner/manager? (Please enter current number in each of the boxes. Include any owners/partners or family members working in the business.)
□ Full-time (more than 30 hours/week)
□ Part-time (less than 30 hours/week)
3. Whereabouts in Loch Ness area is your business located? (Please state town/village/place.) _________
Your Business During April to September 2008
4. What were the main trends in your business during this period compared with previous years? (Please tick one box for each row):#p#分页标题#e#
5. (i) If you noticed an increase in turnover, this year, what would you estimate the likely % increase to be?
________% increase
(ii) Do you think turnover has increased as a result of the ‘Water Horse’? YES/NO
6. (i) Comparing the months in turn with previous years, do you think the number of customers in your business has any change?(Please tick one box in each row)
(ii) If you noticed an increase in customer number, do you think it is the result of the ‘Water Horse’? YES/NO
7. (i) Can you estimate what percentage of your customers were families with young children in 2008?
__________%
(ii) Is this more than you would normally receive? YES/NO
(iii) In previous years, what percentage of your customers were families with young children?
__________%
Your Perceived Impact of ‘Water Horse’ on Tourism Pattern
8. Which of the statements below applied to your business in the summer of 2008? (Please tick one box in each row and leave your comments if available):
9. Which of the statements below best describes your business experience? (Please circle one number in each row)
10. Which of the following statements best describes your opinion of the tourism pattern induced by ‘Water Horse’? (Please circle one number in each row)
11. Do you think ‘Water Horse’ has any negative impacts on the tourism of Loch Ness area? Please tell me about your experiences of any of these impacts.
Traffic congestion/parking problems
Too many people in the gateway of Loch Ness
Overcrowding on public transport of boat cruises
Lack of profitability due to price concessions for under 5’s
Other impacts (please specify) _________
12. (i) If you witnessed an increasing family market in 2008, do you make any changes this summer in your business?
(Please tick one box in each row)
13. Do you develop any new tours related to ‘Water Horse’ this summer or plan to do so next season?
Yes
No
Not applicable to my business.
If yes, what are they?
Boat tours
Walking tours
Cycling tours
Others (please state)
14. Which of the following statement best describes your view of ‘Water Horse’ and the myth of Loch Ness Monster? (Please tick one box)
They are just the right means of promotion for Loch Ness
I do not care about these themes
I am a little worried as they cause some negative effect
They are promoted too much and I am opposed to them.
15. Do you think that the impacts of ‘Water Horse’ continue into this summer? Please tell me whether there are any trends below in 2009. (Please tick one box in each row)
There is just one further question for categorisation purposes. You do not have to answer but you are reminded英国论文 that the response will remain confidential.
16. What do you estimate your annual turnover to be? (Please tick one box):
Please write your name and email address if you wish to enter the prize draw:_______________
Thank you so much for your time and help.
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