Integration and Development of New Media and Traditional Media
Introduction
With the rapid development of digital technology, new media is gradually replacing traditional media to occupy the position of the main part of our vision, the rise and development of new media makes the radio and television and other mainstream medias are being challenged. Because the new media are marked by means of transmission and reception terminals diversification, in which the audio and video transmission and receiving offers more choices (Mohan J. Dutta-Bergman, 2004). The rapid development of digital technology promotes the upgrading of the radio and television broadcasting command technological transformation, and has brought unprecedented challenges and development opportunities for radio and television. This report tries to cut into new media at an alarming rate, open and interactive communication features and characteristics, to explore the need for integration of new media and traditional media, and to propose several models of integration of the establishment of new media and traditional media.

1. Introduction and propagation features of new media
1.1 The information sender
1.2 The information recipient
1.3 The information carrier
1.4 The information content
2. Need for integration of new media and traditional media
3. Development model of integration of broadcasting and new media
4. Conclusion

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