Bournemouth University
The Media School
Coursework Assignment Brief课程作业简介 
Programme Title MA Media production framework
Title of Brief: Critical Essay杂文 
This assignment is a worth 100% of the overall unit mark(Each piece of coursework may vary according to the unit)这次作业占单元总成绩的全部成绩（每次课程作业根据单元的不同而有所调整。）

THE BRIEF简介

You have a choice to answer either a), or b) below:你必须在以下a)或者b)两个题目中选一个来作答。

a) How far would you argue that technology drives change in narrative construction? 你认为，技术在叙事结构变化中驱动作用有多大？

Evaluate the relationship between technology and narrative, focussing upon a specific subject area, e.g. a genre, medium, a director, a theme, a process (eg digital editing) 集中在某个特定的学科领域，例如一个流派，媒介，一个导演，一个主题，一个过程（如数码编辑），评估技术和叙事之间的关系。

or

b) Choosing ONE aspect of narrative (eg structure, myth, genre, point of view, realism) show how an understanding of the applicable theory can benefit writers/editors/directors/producers/cinematographers/sound designers in the creation of original narratives. 选择一个方面叙述（如结构，神话，流派的角度来看，现实主义）展示了如何适用理论的理解，也有利于编辑/作家/导演/生产商/摄影师/音响设计师在创建原始的叙述。

For example, you might want to show how an understanding of mythology has helped writers to keep the Arthur narrative ‘alive’ – e.g. by comparing the film Excalibur and the recent TV series Merlin. 例如，您可能想展示对神话的理解是如何帮助作家保持亚瑟•叙事经久不衰的- 例如，比较把电影Excalibur和最近的电视连续剧梅林进行比较。

In either answer, a) or b), your discussion must demonstrate your knowledge of theory relevant to your chosen aspect, and provide a clear relation between theory and practice. a）或b）中任意一个的作业，你的讨论必须证明你对你选择方面的有关理论的知识，并提供一个明确的理论和实践之间的关系。A simple description of theory or the chosen aspect will not suffice - you need to investigate, challenge, synthesise, and present your own arguments. 对理论或选择方面的简单说明将是不够的 - 你需要进行调查，挑战，揉合，并提出自己的观点

NB There are examples of good past essays, on MyBU.在MyBU有一些比较好的过去文章例子。

You may present your essay in any medium.
Possible media: a written essay will be 5,000 words in length maximum, including all quotations;
a video would probably be between 5 and 10 minutes long;
an interactive site (e.g. blog) will contain 4,000 words plus images, film clips etc, up to a suggested maximum of 10 screens;#p#分页标题#e#
a podcast will be around 15 minutes long.

NB because of pressure on MA Directing equipment, you will need to use BU kit, or your own kit and/or resources (e.g. editing) if you choose to submit your work in an alternative medium to writing. 因为MA指导设备的压力，如果你选择用另一种介质来提交作业，您需要使用BU包，或你自己的工具包和/或资源（如编辑），

ASSESSMENT CRITERIA评估标准
All the ILOs for this unit are covered by this coursework.
You will be assessed upon the following specific criteria for this piece of work:

•Clarity and strength of argument, using relevant scholarship and illustrative examples as supporting evidence
•Appropriate use of chosen medium to present your work
•Accuracy and clarity of expression (grammar, spelling, presentation in your chosen medium)
•Accurate use of Harvard system referencing, appropriate for your chosen medium. (You must acknowledge your source every time you refer to others’ work, using the Harvard System. Failure to do so amounts to plagiarism which is against University regulations.  Please refer to for the University’s guide to citation in the Harvard style.)

Please read the generic Masters level assessment criteria in the unit guide for guidance as to the overall standards of work expected.

SUBMISSION DETAILS提交细节

Can be submitted as, eg, a blog (file on disc+URL), video (disc + eg vimeo URL) a sound essay (on disc and URL if appropriate), or hard copy+disc essay in Word format. You must submit your work to the assignment hand-in desk Weymouth House. Provide the standard front sheet plus all relevant details, eg URLs and disc copies.

DEADLINE截止日期

Hand-in date 12 noon Tuesday 8th January 2013
Your feedback and mark for this assignment will be provided on or near to 5th February.

HELP AND SUPPORT帮助和支持

You can get tutorial support from your seminar leader and learner support team. Speak to Jim Pope if unsure about how to access support.
•You must acknowledge your source every time you refer to others’ work, using the Harvard Referencing system (Author Date Method). Failure to do so amounts to plagiarism which is against University regulations. Please refer to  for the University’s guide to citation in the Harvard style.
•Students with Additional Learning Needs may contact Learning Support on •General academic support is available via the Academic Skills community on myBU.
•Additional support is provided by the School. International postgraduate students should contact Sue Court, all other undergraduate and postgraduate students should contact Marian Mayer via Christine Clack, to make an appointment. They are both based in W218.http://ukthesis.org/xxhzsglzy/
•If you have any valid mitigating circumstances that mean you cannot meet an assignment submission deadline and you wish to request an extension, you will need to complete and submit the Mitigating Circumstances Form for consideration to your Programme/Framework Administrator together with appropriate supporting evidence (e.g., GP note) normally before the coursework deadline. Further details on the procedure and the mitigating circumstances form can be found at  Please make sure you read these documents carefully before submitting anything for consideration.#p#分页标题#e#

Disclaimer: 免责声明： The information provided in this assignment brief is correct at time of publication. In the unlikely event that any changes are deemed necessary, they will be communicated clearly via e-mail and myBU and a new version of this assignment brief will be circulated. Version: 1