Assignment结构 Structure
 

Setion1: Executive Summary 总结
Write this part last  最后写这部分
It is very important, as it is the first part that the lecturer will need. 十分重要，因为这是讲座的第一部分
 Give a FULL description of the product or service

对产品和服务做一个总的描述
 Include a description of what you are doing, where you are now, where are you going and how you will get there.

对你要做的工作做一个描述，你现在在哪个阶段，你打算做什么并且你将要得到什么
 

Section 2:Introduction 引言
 State the purpose of the report, for whom the report in intented and explain the layout of the plan.

阐明报告的目的，该报告针对的对象和整个计划的格局
 

Section3: Environmental Analysis
This gives the big picture and sets the scene
 Complete a brief environmental analysis
 Discuss why the time is “right” for this idea i.e. what is the environmental or other situation that will benefit the venture?
 Complete a competitive analysis
 Technology
 Outline the macroeconomic factors that will impact on the business venture. Include what is the impact, either now or in the future, of globalization on the business
 List any laws that will affect your business
 Identify any areas of significant potential liability
 

Section 4: Product/Service
This explains the product/service you are offering to the marketplace in detail, your target market and a full explanation of needs and wants.
 Description of the total product in terms of target market needs, that is product positioning, customer needs/benefits, core, actual and augmented product, size of market
 Selection and description of the target market, ie. Customer profile
 Pricing strategy
 Promotional strategy
 Distribution strategy
 

Section 5: The organization 
This explains the basic organizational structures and how you plan to deliver product to the customer at the right time at the right price.
 Distinctive competency
 What is your core competency? Why will a customer come to this business rather than another?
 What is your competitive advantage?
 What will be your critical success fators?
 Choice of legal entity
 Organization structure
 Organization culture-what you are hoping to create, how you do this and what methods of communication will support this. What are the business ethics that are important to the business and how do the CEO or owner and any staff demonstrate these. How are these affected by the culture of the owners? How will you build a culture of intrapreneurship?
 Mission or vision
 Objectives/goals
 Strategies including how competitors will react to you entering the market place and how you might counteract this
 Resources required of strategies
 Start to plan (showing timings of launch)#p#分页标题#e#
 

Section 6: Operational and Resource planning
How are you going to deliver the “goods”?
 Quality controls
 Production facilities, capacity and procedures
 Inventory controls
 Supplier information
 Information systems and hardware required
 Human resource planning-job description and recruitment procedures, human resource legislation
 Ethical dilemmas
 

Section 7: Financial plan
How much money is required, how it is to be spent and what return there will be?
 First years of operation
 Forecasted revenue statement (GST exclusive and done monthly for 12 months)
 Budgeted cash flows (done monthly for 12 months with GST items)
 Budgeted balance sheet
 Sources of finance
 Proposed capital structure
 Debt finance, the terms of the finance and the cost of borrowing
 Equity finance-the shareholders contributions and proposed drawings/dividend policy.
 Attractiveness of the investment –why will a person invest and what rate of return might they expect
 

Section 8: Conclusion
 Comment on the feasibility.
 Outline areas of the future study, what issues arose that need to be considered or risks identified that need to be followed up on.
Appendices-examples
This has its own index.
 Job descriptions
 Person specifications
 Hardware and software lists
 Summary of research results
 Financial data
 APA  References
（reference page要求APA格式。所有用到网站,书上和杂志上的资料和信息都要写reference, 内容用到的reference和结尾的reference page 要一致)

Notes:
1. “Electric Vehicles in New Zealand ”：代写Assignment就是推行电动汽车在新西兰市场的一篇可行性计划。可以考虑从国外进口电动汽车配件，然后在新西兰工厂组装再推行市场等。（因为新西兰目前没有自己的汽车品牌和生产线），也可以考虑进口整车直接来销售等等。 请在网上做好research。
2. 这门学科是Entrepreneurship，所以这就是一篇可行性的，具体的如何创业的报告，请按照给出的structured的8个重点部分来写，有市场环境分析和财务计划等等。
3. 请仔细阅读和参考下面的评分标准

         Mark Guide
　 Marks
Executive Summary  5
clear description of the business 
Introduction  5
complete,clear,relevant and in sufficient depth 
Environmental Analysis 10#p#分页标题#e#
details of why the time is "right" are accurate and logical  
analysis is comprehensive  
Product/Service  15
market described 
marketing strategy logical and comprehensive  
promotional strategy logical and compehence 
The Organisation  15
distinctive compehancies accurate 
legal entity appropriate and justified 
organisational culture well developed and plan for achieving logical and consistent 
mission and vision stimulating 
objectives achievable  
competitor handling strategy well thought out  
resource list complete and accurate  
start up plan feasible 
Opreational and Resource Planning  15
production planning comprehensive 
quality systems appropriate  
inventory controls appropriate 
information systems comprehensive 
contingency plans completed  
HR planning appropriate 
Financial Plan  15
forecasts completed and appropriate 
budgets feasible 
sources of finance feasible  
capital structure complete 
Conclusion 5
insightful 
Appendices 5
complete 
presentation 10
fluent and logical  
well set out  
corrent grammar and spelling 
consistent writing style,fonts and format 
indexing and page numbers presentation