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留学生论文范文:肯德基的企业社会责任(8)

时间:2018-01-17 16:38来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
 
3.4.3 World Hunger Relief
To celebrate World Hunger Relief week 2010, KFC and its parent company YUM! will co-operate again. As a hunger is a big issue problem of all over the world, make an effort to raise awareness of this, the Yum!'s partnership with the United Nations World Food Programme have set up aim will mobilise staff, franchisees and customers to help with it. Many employees from more than 720 KFC restaurants in the UK will be arranging a number of fundraising activities in store, from sponsored silences to KFC car washes.
 
In UK, every branch of KFC have the donate box which out in front of the cashiers', customers can donate their extra change to that box. KFC UK raised more than £365,000 which helped fund a school food project in Africa last year. Yum!'s global efforts spurred unparalleled global awareness, including four million volunteer hours and $20 million in overall donations. This year, KFC hope with customers help they will beat the target (kfc.com, 2010).
 
In summary, the total corporate social responsibility of business entails the simultaneous fulfilment of the firm's economic, legal, ethical, and philanthropic responsibilities.
 
Negative: Employee hire standards and overtime rates; animal welfare programme
 
Table 2 the positive and negative point of each responsibilities of KFC
As it can be seen in table 2, even though KFC has done lots of things on CSR, there are still have more to do. Overall, according to my observation, should do more things on these four responsibilities. On economic part, even though KFC has increased its profit, at same time, they also increase the selling price on each meal; it seems that giving this economic responsibility to the customer and not in themselves. On legal responsibility side, KFC are claimed they are strictly following the supplier code, however, they still have to improve their standard which not just basically satisfy the supplier code. KFC should improve the employee hire standards and overtime rates, moreover, invest more resources on the animal welfare programme. Eventually, they should care about the food quality, not only to product more healthy food; it also has to do more contribution in the future.
 
4. Benefits that corporate social responsibility can bring 企业社会责任带来的好处
As Kotler and Lee (2005) have already clearly indicated that corporations which participation in corporate social initiatives could get many potential benefits. It can be see in the Appendix 2, the benefits of CSR can give a good impression to potential customers, investors, financial analysts, business colleagues; also, companies will have a great image in annual report, in the media, even in the courtroom. It is also state that the CSR is good for the employees, current customers, stockholders, and board members.(责任编辑:quanlei_cai)


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