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留学生论文范文:肯德基的企业社会责任(7)

时间:2018-01-17 16:38来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
 
KFC commit that all paper packaging bags are 100% recycled content, all napkins and serviettes (does not include pre-packaged napkins) are 100% recycled content, and 30% of KFC bucket lid is made by recycled content. Also, more than 90% of KFC paperboard packaging would be certified by Sustainable Forestry Initiative (SFI) in May of 2010(kfc.com, 2010).
 
And also, for all KFC restaurants use more efficient lighting system, which reduce the Carbon emission obviously, and use Energy Star appliances, for instance, the highest energy efficient oven be used generally in these restaurants. KFC also use high-performance air conditioners. Additionally, these restaurants all install programmable thermostats which could reduce the Carbon emission. Moreover, KFC's first LEED (Leadership in Energy and Environmental Design) restaurant was opened by KFC-Taco Bell in Northampton and achieved one of LEED's highest certifications. More and more franchisees are trying their best to use energy efficient lighting and programmable thermostats (kfc.com, 2010).
 
However, it is very difficult for companies like KFC to recycle waste at the moment. Hence, many recycling contractors refuse to take waste which did not remove food completely, Steve Easterbrook point out, chief executive of waste contractor Veolia Environmental Services (Paton, 2007). Therefore, there are many fast food company have to send the waste to landfill. It is an alternative method of disposal for the environment and local community. From a business point of view, not only benefit for company that saving money, but also benefit for company that being a good citizen. Clearly, it is a great help with morale. In KFC, it would take some staff doing the waste recycling activities, like waste sorting, which helped them feel more involved in the decision-making.
 
3.4 Philanthropic responsibilities
3.4.1 The definition of philanthropic responsibilities
Philanthropic responsibilities reflect those corporate actions that are in response to society's expectation that businesses be corporate citizens. This includes actively engaging in acts or programs to promote human welfare and goodwill. For example, the corporation is giving the financial resources and executive time to the arts, education, or the community (Carroll,1991).
 
3.4.2 The community
KFC takes the issues of litter very seriously. KFC is committed to tackling the litter challenge through a number of initiatives such as litter patrols, packaging reductions, and bins. During my placement, our restaurant sent out patrols every say to pick up litter and empty bins, these patrols go out four times a day in the summer months and three times a day in the winter months., and to make sure the area surrounding the restaurant are as clean as possible.
 
Moreover, KFC are aimed to reduce litter by reducing packaging volumes. According to the KFC website (2010), they cut packaging by 1,400 tonnes, the equivalent of approximately 127 double -ducker buses. This included switching the Fillet and Zinger burgers from cardboard "clamshells" to paper wrappers. In 2010, KFC are aimed to reduce the packaging in the boxed meals.(责任编辑:quanlei_cai)


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