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留学生论文范文:肯德基的企业社会责任(5)

时间:2018-01-17 16:38来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
 
3.2.4 Animal welfare program
KFC responded that by saying the chickens used in its products are brought from the suppliers like Perdue Farms, Tyson Foods, and Pilgrim's Pride, and that these suppliers are routinely monitored for animal welfare violations. Headquarters of KFC also claimed that they are working at the animal conservation in order to build good brand image.
 
In fact, KFC as the buyer of food products has responsibility to make sure animals have well treatment before they buy them. KFC pay more attention on the animal welfare than before, for instance, they use efficient system to ensure our suppliers are treating the animals humanely which supply to us. It is a necessary deal between KFC and suppliers that they have to agree with the commitment of animal welfare (kfc.com, 2010).
 
However, since 2003, animal rights and welfare organizations, led by People for the Ethical Treatment of Animals (PETA), have been protesting KFC's treatment of the animals used for its product. This organisation claims that the recommendations of the KFC Animal Welfare Advisory Council have been ignored. And several PETA do the investigations and videos of these and other KFC suppliers purporting to show chicken being beaten, ripped apart and thrown against walls contradict KFC's claims. PETA has criticized some of the practices of chicken breeders, such as beak trimming and overcrowding, but the headquarters of KFC says its supplier's meets UK legal requirement.
 
Due to the situation, the KFC animal Welfare Advisory Council is composed of industrial experts, which offers the organization information and suggestion according to scientific data and study. Meanwhile, this council plays an important role in motivating the animal welfare plan (kfc.com, 2010).
 
Under the council's proposal, KFC develops guidelines and audit plans for suppliers. In the meantime, according to the advice of National Council of Chain Restaurants and the Food Marketing Institute, KFC pays attention to the guiding principles for animals (kfc.com, 2010).
 
3.3. Ethics responsibilities
3.3.1 The definition of ethics responsibilities
The economic and legal responsibilities have the ethical norms about fairness and justice, ethical responsibilities embrace those activities and practices that are expected or prohibited by the societal members even though they are not codified into law. Ethical responsibilities reflect those standards, norms, or expectations that reflect a concern for what customers, employees, shareholders, and the community regard as fair, keeping with the respect or protection of stakeholders' moral rights. (Carroll, 2007)
 
In one way, the current ethics and value may becoming the driving force to precede the establishment of law or regulations. For instance, the environmental, human rights and customer movements reflected basic alterations in societal values and therefore may be seen in the later legislations (Carroll, 2007).(责任编辑:quanlei_cai)


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