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留学生论文范文:肯德基的企业社会责任(4)

时间:2018-01-17 16:38来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
 
3.1.3 The financial performance of KFC
Also, in their 2009 financial report, KFC's international sales revenue increased from $7394 in 2007 to $8230 in 2009, three years growth is 3 %( Yum financial data, 2010). Overall, KFC are satisfied with the economic responsibilities by increasing the profit in three years. However, there also have some problems of that. Due to my observation, KFC have increased its sales price, for example, in UK, the selling price of each meal are increased by 30p to 40p. There is no doubt that this price policy will increase the total profit as well. Even though KFC claimed that they will offer customers better service, it cannot depend on the increase the selling price to increase the profit.
 
3.2 Legal responsibilities
3.2.1 The definition of legal responsibilities
Companies run the business according to the profit motive, at the same time, business also have to followed the laws and regulations promulgated by local governments. Corporations are expected to pursue their economic missions within the framework of the law (Carroll, 1991). Legal responsibilities reflect a view of "codified ethics", which are enacted by local courts, such as working hours, wage and salary, equal opportunity, food safety etc. KFC have to follow the standards and legal requirements.
 
3.2.2 Employment practice
According to the employment standards that KFC published on the website, employment practice include working hours& conditions, non-discrimination, child labour, forced and indentured labour and notification to employees. The details can be seen in Appendix 1.
 
During my placement, I found that our branch are basically applied the employment practice, however, it also need to focus on details. For example, since the KFC's employees are nearly all decided by the manager of each branch and each manager are from different country, they like to hire the employee from their own country. This may cause the indirect discrimination.
 
Moreover, workers in the KFC are paid low wages. In UK, the employees' wage rate just meets the lowest requirement of UK. KFC do not pay overtime rates even when employees work very long hours. Pressure to keep profits high and wage costs low results in understaffing, so staff have to work harder and faster. Not surprisingly staff turnover at KFC is high, making it virtually impossible to unionize and fight for a better deal (Royle, 2005).
 
3.2.3 Hygiene requirement
As a fast food restaurant, KFC, need to pay more attention on the hygiene condition. It is not only to meet the legal hygiene requirement, but also to improve the corporate image. However, in 2009, one of the KFC outlet, which is in Leicester Square, London, was charged with 13 food hygiene charges by officials from Westminster Council, which is claiming a mouse was seen running across the floor and flies buzzed around their hands at the premises (caterersearch.com, 2009). Therefore, the manager of KFC should learn the lesson from the cases and KFC need more transparency on the food quality. According to my observation, actually, KFC management do care the hygiene requirement, but they cannot manage it in detail. Some employees ignore the hygiene requirement, this is the problem.(责任编辑:quanlei_cai)


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