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留学生论文范文:肯德基的企业社会责任(3)

时间:2018-01-17 16:38来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
 
Ethical components( responsibilities)
Philanthropic components ( responsibilities)
1. It is important to perform in a manner consistent with expectations of societal mores and ethical norms.
 
1. It is important to perform in a manner consistent with the philanthropic and charitable expectations of society.
 
2. It is important to recognize and respect new or evolving ethical moral norms adopted by society.
 
2. It is important to assist the fine and performing arts.
 
3. It is important to prevent ethical norms being compromised in order to achieve corporate goals.
 
3. It is important that managers and employees participate in voluntary and charitable activities within their local communities.
 
4. It is important that good corporate citizenship be defined as dong what is expected morally or ethically.
 
4. It is important to provide assistance to private and public educational institutions.
 
5. It is important to recognize that corporate integrity and ethical behavior go beyond mere compliance with laws and regulations.
 
5. It is important to assist voluntarily those projects that enhance a community's "quality of life".
 
(Source: Carroll, A.,2007. The Pyramid of corporate social responsibility)
 
These responsibilities must be performed in order to benefit not only the company operators but also their stakeholders, including the local communities and the general public (Maignan et al.2005; MoIR,2001). As noted by Carroll (1979), the corporate social responsibilities push the companies should run the business in a way that enhances the well-being of their customers as well as the society.
 
3.1. Economic responsibility
3.1.1 The definition of economic responsibility
Historically, the company was created as economic entities designed to provide goods and services that customers needed. The primary incentive for the corporation is to maximum profit for the shareholder. Therefore, the principle role for the corporation was to produce goods and services that customers needed and wanted and to make a proper profit during the business. It is the basic goal for the business organization. Without this economic responsibility, all other social responsibilities are become moot considerations (Carroll, 1991). Therefore, KFC's economic responsibility will be fully present in their annual report and finance report of 2009.
 
3.1.2 International market of KFC
According to the 2009 annual report of Yum!, the parent company of KFC, which is stated that in last five years, their investments in high potential markets which included France, Russian, India, Brazil, South Africa and Vietnam are paying off(Yum! Annual report, 2009). Definitely, they are expanded the international market to satisfy more multinational customers' needs while earning more profit as possible as they could. From a financial standpoint, Yum! had run a multi-year program to reduce their company ownership to around 5% at KFC, down from 18% at when they started at the end of 2007. This will have more significant and more predictable stream of franchise revenue. And also the company reducing the general and administrative expenses from company operations, they expect to generate at least as much profit with no capital expenditures by putting these restaurants in the hands of good franchise operators.(责任编辑:quanlei_cai)


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