Brunel Business School
Bachelor of Science
TITLE: Operations Management Resit Assignment MODULE CODE: MG2135
Submission date: 31st August 2011 12:00pm noon (online)
Learning Aims
The learning aims that will be examined in this piece of resit coursework are as follows:
· To provide critical analysis of operations' transformation processes in an operations setting
· To evaluate the impact of operations on performance imperatives including, for example, quality, speed, dependability, flexibility and cost
· To communicate ideas persuasively regarding key operations issues
Task
Write an account (2500 words) that compares and contrasts the operations of two organisations and their service/product offering in one of the following sectors:
- Personal Computers (PCs)
- Travel
- Ready Meals
- Aircraft Manufacture
For each of your organisations you should identify:
a) the market in terms of performance objectives;
b) key transformation processes used in their operations;
c) Operations Management concepts/theories/techniques underpinning these transformation processes.
You should conclude your account by noting the key differences between each organisation’s approach.
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The account should be no more than 2500 words in length. Make clear which sector you are examining in the title.
The account should contain an analysis of relevant concepts/theories/techniques within the context of your chosen services/products within organisations based on sources from recognised academic sources. Additionally you should justify the selection of Operations Management concepts/theories/techniques in question. Your account should have a narrative thread and a structure that includes an introduction, a main body and a conclusion.
Hand-in Date: Please refer to U-Link for the time and date of hand-in
UG grades and marks bands are: A (70% and above), B (60-69%), C (50-59%), D (40-49%), E/F (39% and below)
Marking Criteria
Criterion
References / Referencing
(10%)
A.
Excellent use of references which are accurately cited and presented in the text and in the references section. B.
Very good use of references which are accurately cited and presented in the text and in the references section.
C.
Good use of references which are for the most part accurately cited and presented in the text and in the references section.
D.
Adequate use of references which may not always be accurately cited or presented in the text or in the references section.
E/F.
Weak use of references which are not accurately cited or presented in the text or in the references section.#p#分页标题#e#
Content
correctness and completeness of material; use of relevant examples; use of relevant theory, models and/or frameworks
(60%) A.
Evidence of excellent and comprehensive research into the subject matter. The material chosen for report is correct, relevant and complete and there are indications of originality in what is included. The examples and theories chosen are relevant to the assessment task. B.
Evidence of very good research into the subject matter. The material chosen for the report is correct, relevant and complete but there is a little originality in what is included. The examples chosen are relevant to the assessment task. C.
Evidence of good research into the subject matter. The material chosen for the report is correct and complete on the whole. The examples chosen are, for the most part, relevant to the assessment task. D.
Evidence of satisfactory research into the subject matter. The material chosen for the report is correct and complete for the most part. The examples chosen are, for the most part, reasonably relevant to the assessment task. E/F.
There is no evidence of satisfactory research into the subject matter. The material chosen for report is incorrect and/or incomplete. The examples chosen are likely not to be reasonably relevant to the assessment task.
Structure
segmentation; sequencing; (10%) A.
The account is presented in a professional manner; there is very clear and logical sequencing. B.
Very good demonstration of the aforementioned criteria, www.ukassignment.org but lacks the clarity in structure and presentation required for an ‘A’ grade. C.
The coursework is presented in a satisfactory report format, meeting most of the aforementioned criteria; there may be a few limitations in the logical flow between the sections, making parts of argument less easy to follow. D.
The structure of the text is adequately highlighted by use of appropriate sections and paragraphs; there is reasonably clear and logical sequencing. E/F.
Many, or all, of the following apply: the introduction may be missing or, if present, lacks an adequate overview and motivation for what follows; the structure of the text is inadequate; the ordering lacks a clear and logical sequence.
Writing quality and style
narrative; grammar and punctuation; spelling; language use; length
(20%) A.
The writing quality and style is excellent. There is an excellent narrative. The grammar / punctuation is error-free. There are no spelling mistakes or incorrectly-used words. There are no long, confused or unwieldy sentences which detract from legibility. Material taken from other sources is accurately paraphrased; the text/style/content is that of the writer. It is within the word limit of 2500 words and is not less than 2250 words in length. B.
The writing quality and style is very good. There is a very good narrative. The grammar / punctuation is near error-free. There are very few, if any, spelling mistakes or incorrectly-used words. There are very few, if any, long, confused or unwieldy sentences which detract from legibility. Material taken from other sources is very well paraphrased; the overall text/style/ content is for the most part that of the writer. It is within the word limit of 2500 words and is not less than 2250 words in length. C. #p#分页标题#e#英国dissertation网,留学生课程essay范文
The writing quality and style is good. There is a good narrative. The grammar and punctuation is reasonable. There are a few spelling mistakes, incorrectly-used words, and/or long, confused or unwieldy sentences which detract from legibility. Material taken from other sources is well paraphrased; the overall text/style/ content is generally that of the writer. It is within the word limit of 2500 words and is not less than 2250 words in length. D.
The writing quality and style is adequate. There is a reasonable narrative. The grammar and punctuation is adequate. There are a number of spelling mistakes, incorrectly-used words, and/or long, confused or unwieldy sentences which detract from legibility. Material taken from other sources is only adequately paraphrased; some of the overall text/style/content is that of the writer but with some of the style of the original source(s) evident. It is within the word limit of 2500 words and is not less than 2250 words in length. E/F.
Many, or all, of the following apply: poor writing quality and style; poor narrative; the grammar and punctuation is poor; there are many spelling mistakes, incorrectly used words, and/or long, confused or unwieldy sentences which detract from legibility; material taken from other sources is inadequately paraphrased; the references are either non-existent or inadequately cited and presented; it is either above the word limit of 2500 words and is not less than 2250 words in length.
Overall
A.
The work demonstrates an excellent understanding of operations and transformation processes allied by an insightful and in-depth analysis of relevant concepts / theories / techniques underpinning these processes in a highly-focused narrative using appropriate academic sources.
B.
The work demonstrates a good understanding of operations and transformation processes allied by an in-depth analysis of relevant concepts / theories / techniques underpinning these processes in a focused narrative using appropriate academic sources.
C.
The work demonstrates a reasonable understanding of operations and transformation processes allied by some appropriate analysis of relevant concepts / theories / techniques underpinning these processes in a narrative using appropriate academic sources.
D.
http://www.ukthesis.org/Thesis_Writing/management/2011/1130/980.htmlThe work demonstrates some understanding of operations and transformation processes allied by appropriate if limited analysis of relevant concepts / theories / techniques underpinning these processes in a narrative that generally uses appropriate academic sources.
E/F.
The work demonstrates a (very) limited understanding of operations and transformation processes allied by a (very) poor analysis of concepts / theories /techniques underpinning these processes in a narrative that uses appropriate academic sources sparingly or not at all.
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