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MBA Essay格式范文:福特汽车公司:挑战与机遇

时间:2017-10-11 15:00来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
以下报告的目的是找出福特汽车公司面临的最重要的问题,并提出一个行动方案,最充分地解决当今市场的挑战。首先概述三福特汽车公司面临的主要挑战:
福特目前的商业计划并不像它的财务和环境可持续性。
全球经济市场的表现远不如福特先前计划的那样糟糕。
福特在开发国外市场的市场份额低于预期。
报告建议福特公司应在每个车型上开发节能环保的汽车模型,以期创造更经济、更环保的商业模式。这些模型应该在没有显著提高消费者成本或整体性能下降的情况下得到发展。这是由福特的研发程序完成。一些有潜力的研究领域包括混合动力汽车、天然气汽车和电动汽车。
 
The purpose of the following report is to identify the most significant problems facing the Ford Motor Corporation and recommend a course of action that most adequately resolves the challenges of today's marketplace. It begins by outlining three of the major challenges facing the Ford Motor Company:
 
Ford's current business plan is not as financially and environmentally sustainable as it could be.
Global economic markets are performing far worse than Ford had expected in prior planning.
Ford's market share in developing foreign markets is lower than desired.
The report recommends that Ford should focus on creating a more financially and environmentally sustainable business model by developing energy efficient and environmentally sustainable automobile models in every vehicle class. These models should be developed without significant increases in consumer cost or decreases in overall performance. This is to be accomplished by revamping Ford's research and development program. Some potentially promising areas of research include hybrid electric vehicles, natural gas vehicles, and electric vehicles.
 
Ford has the opportunity to make the most progress by focusing on hybrid vehicle research and development. This is to be done by redirecting other R&D expenditures and efforts, scaling back production to free up additional funds, initiating a new public relations campaign to inform consumers about the new sustainable Ford plan, and creating partnerships with leading technology and engineering firms.
 
The report then presents an ethical screen outlining the moral considerations this course of action entails. While the creation of a more sustainable business model builds upon Ford's ethical commitments, the loss of jobs resulting from proposed production and retail facility closures conflicts with these principles. And while a course of action that brings about greater job losses to Ford employees is less than ideal, it arises from market conditions. Lack of action may result in even greater job losses on a long-term scale. In this way, the recommended course of action resonates with the ethical commitments outlined in Ford's Mission Statement.(责任编辑:BUG)


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