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Marketing Analysis Essay:Bateel营销分析(6)

时间:2018-01-05 15:31来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
The company has large number of stores in UAE but lacks to provide the same performance when compared with the world. On exceeding the boundaries of Arab countries and some of the sub continents, no one seems to recognize the company. It has only 2 branches in Europe and none in American continent. The further growth of company will restricted if it fails to explore the rest of Europe and America.
Opportunities
The company can advance in the chocolate and pastries selling by increasing their market share and by using better promotional strategies. Since, Bateel strives to provide pastries with date; the pastries offer better nutritional value at reduced prices than contemporary chocolates, yet delicious adding to the benefit it provides and its good image in the markets. Company can take appropriate action according to its state in BCG matrix.
The date products can be sold to all people in various ages from children to old. The date products are popular in children because of their sweetness but it needs to take into account the people above 18 yrs. The dates being the most natural of all products increase its demand and hence provide opportunity to explore.
Threats
The small market share of the company in the chocolate, pastries and non date products seems to threaten its position in the market. To sustain in the market, it needs to explore a way to exceed its boundaries and shell of date products. The presence of better companies in these products also does not complement its growth. Since the growth rate of pastries is higher than date products, it poses a serious concern in front of the company to take serious actions.
Considering the environmental factors, pest infestation is the greatest threat to the date industries in UAE which is rising by 2 percent consistently. Such a plague could cripple the strong hold of the industry. (Date Palm Research and Development Program)
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