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Marketing Analysis Essay:Bateel营销分析(5)

时间:2018-01-05 15:31来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
 
Natural Factor
A company is posed by natural forces depending on the locations it operates. Such a situation if experienced does lead to loss of life and property and loss from such a calamity is an inevitable experience. The two most common ways to react to a change in environment are reactive and proactive response. The optimization of the Marketing Mix helps in the reactive response. One of the 4 P's i.e., places where the product is sold by an organization also called distribution channel both physical and virtual could be optimized to prevent the extent of loss. Most of the companies promote the go-green concept to attract consumers as the urge to make Dubai green had been the top priority in 2008. Since then UAE has always advocated to promote sustainable development.
 
Competitive Factor
It forms the basis of survival of an organization and fall of another in a market. An organization that understands the needs of its customers more precisely and changes in accordance to the dynamic change in the scenario overpowers and outshines in the market. The analysis of competition is an important strategic tool which helps an organization aware of the strengths and weaknesses of the other companies in its market. Since, the home confectionary market is showing a high growth rate, it attracts various companies into the market to sell their product. Thus, it becomes very important for the various companies in the field to evaluate the strengths and weaknesses of other companies to remain at par with them. The greater the competition, the more alternatives it provides to the customers. Thus, it becomes main priority of the companies to hold their customers by providing them special offers and something extra from others in the same business. (Chapter 3 class notes)
 
SWOT Analysis
It has four tools to strategically plan a business venture. The four tools are to examine the strengths, weaknesses, opportunity and threat in any business to make it a success. Every SWOT analysis has an end result or objective such as in this case it is to help the premium confectionery industry, Bateel become global leaders.
 
Strengths
The company specializes in the production and distribution of complete range of dates and it has a high market share and growth in dates as per the BCG matrix in UAE. It produces 20 different varieties of dates which are exported to US adding to their strong market position.
The presence of stores in various countries, majority of 22 in UAE adds to its distinctive growth in the confectionary market. The own a lot of farms which use extensive high quality machinery to grow and furnish dates. Such a vast capital and being the oldest of its kind creates a strong public image which is a boon for the organization. (UAE Confectionery)
Weaknesses
The chocolates, pastries and non date products are growing fast in market i.e., they have a fast growth rate in comparison to the date products but these products add to less that 20% of the share in the markets. The chocolates and pastries are neither much known nor are preferred.(责任编辑:BUG)


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