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Marketing Analysis Essay:Bateel营销分析(4)

时间:2018-01-05 15:31来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
 
II. Macro Environmental Factors and Opportunity and Issue Analysis
Macro environment comprises of a number of forces that an organization cannot control. These factors affect the efficiency of an organization, its decision making process and its performance. These are considered to be external forces such as economy (GDP per capita, inventory levels, economic growth, inflation rate, unemployment rate etc.), social cultural factors (demographic factors - religion, age, income level, and attitude of consumers and cultural structures), natural factors (hurricanes, flood etc.) and competitive factor. The macro environmental factors are of grave importance to the UAE market as confectionary market adds maximum to the food exports of UAE. Since the market is considered to be among the top 10 largest markets in the world, environmental changes need to be studied so as to predict future changes in the environment as the analysis of the threats and opportunities helps the organization to be at par with the changing scenario. The main factors affecting the organization at macro level are
 
Economic Factors
There are a number of scenarios which are observed in an economy such as prosperity, depression, recession and recovery. In an era of prosperity, the GDP of a country increases making its standard of living high pushing it on the road to success. The economy of the UAE is very strong mainly because of its oil reserves but it has over the years added to its agriculture which adds about 3 % to the GDP of the nation. It has become self sufficient in matters of food. The sweet and confectionary markets are expanding at a larger pace. The inflow of large number of tourists has also added to the economy and has supported sweet producing corporations. The governmental policies regarding emiratisation have supported local citizens in getting jobs. The higher education undertaken by young lads has added to the economy of the nation. (Economy)
 
Social Cultural Factors
Society acts as an important factor to the success of an organization. It is vital for the organizations to figure out the needs of the customers, their attitude towards the product produced by the organization. A strong ethnic behavior prevails in UAE symbolizing its tradition which does not provide freedom to the various sectors of society as might be in other European or American nations. Thus, an organization working in such a scenario needs to keep in mind the ideals of its fellow citizens as any act which discriminates or humiliates their feelings could lead to an outrage in the people. UAE has one of the largest immigration rates in the world because of the incapability of its local people to work with modern ware fares which are carried out by expatriates mainly from the subcontinents. The fast growing population does act as driving force for the industries as it adds to the strength of the man power of the region.(责任编辑:BUG)


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