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Marketing Analysis Essay:Bateel营销分析(3)

时间:2018-01-05 15:31来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
 
Pastries:
Dates Pastries at Bateel are not much known and people are not much aware of it unlike other well known non dates pastries producers, hence, they are to be in low demand at Beteel and low market share due to that they are not given enough attention by Bateel in terms of marketing and advertisement. On the other hand On average, daily consumption of dates per capita was 114.3 g, equivalent to 10 date fruits. However, it was noted that the younger population does not consume dates as much as the older population does. Nevertheless, surveys showed the significance of dates in the UAE nation's diet considering the relatively high average consumption of dates per capita. Copyright © 2006 Society of Chemical Industry[5].
 
And due to that reason Dates in Bateel is ranked as first product chosen by consumers furthermore that can be used as strong impulse to enhance the production of Dates pastries.
 
Other gourmet products:
Basically recently there are many specialties stores specialized in gourmet products such as [6]“Gourmet Station” that is considered to be the largest store in UAE in producing unique unlimited gourmet products unlike other small specialty stores that have limited Dates gourmet products like Bateel which in contrast can be an advantage as its considered to be healthier in ingredients.
 
Product line chosen:
Our product line chosen is Pastries, which includes Date “biscuits” and Date “cookies”.
 
Why pastries?
The reason behind selecting this product line is that dates are healthy in the first place especially for kids, low in cost, high in nutrition, available most of the years, would be preferred for parents and adults to serve it to kids instead of other type of sweets, freshly and creative baked dates pastries are always preferred particularly for banquets and weddings mainly for adults and old aged consumers though it was noted that the younger population does not consume dates as much as the older population does[7].
 
On the hand, there aren't any competitors who are “specialized” in producing “Dates Pastries” unlike Bateel, as there isn't much who is creative and innovative in date's pastries.
 
Moreover, it requires little investment due to the main raw material “Dates” apart from other ingredients is low in cost and available most of the year.
 
Target Market:
The target market are adults, males and females aged 18 and above, all social statuses, all nationalities and religion, residents and visitors from all over the UAE those of income AED 3000-AED 6000 annually and who are able to pay for high quality dates products, assorted and professionally and elegantly packed and arranged for purchase and sell to targeted customers for their special occasions and events.(责任编辑:BUG)


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