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Essay范文:印度广告业分析 Analysis of India's Advertising Industry

时间:2017-09-08 15:11来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
印度的广告业已经从一个小型企业发展成为一个成熟的行业。广告业预计将增长速度在亚洲第二快的广告的市场。据估计,2018的广告投入在印度国内生产总值中所占的份额将达到0.45%左右。印度政府对广告和营销业给予了巨大的支持。在印度储备银行(RBI)政策的推动下,金融业的广告支出可能会增加,这可能会带来更有利的商业环境。此外,为新银行提供的许可证和更好的市场情绪,使印度的广告和营销业成为一片肥沃的空间。
 
Indian Advertising Industry:
 
An Introduction
 
Introduction 简介
 
The Indian advertising industry has evolved from being a small-scaled business to a full-fledged industry. The advertising industry is projected to be the second fastest growing advertising market in Asia after China.
 
It is estimated that by 2018, the share of ad spend in India's Gross Domestic Product (GDP) will be around 0.45 per cent.
 
The Indian government has given tremendous support to the advertising and marketing industry. Advertising expenditure is likely to increase in the financial sector, driven by Reserve Bank of India (RBI) policies which could result in a more favourable business environment. Also, proposed licences for new banks and better market sentiments render the advertising and marketing industry in India a fertile space.
 
Market size
 
India's Advertising industry is expected to grow at a rate of 16.8 per cent year-on-year to Rs 51,365 crore (US$ 7.61 billion) in 2016, buoyed by positive industry sentiment and a strong GDP growth of 7 per cent and above.
 
India's digital advertising market has grown at a fast pace of 33 per cent annually between 2010 and 2015, while spending as a percentage of total advertising increased to 13 per cent or nearly US$ 1 billion in 2015.
 
Print contributes a significant portion to the total advertising revenue, accounting for almost 41.2 per cent, whereas TV contributes 38.2 per cent, and digital contributes 11 per cent of the total revenue. Outdoor, Radio and Cinema make up the balance 10%.
 
Of the current Rs 2,750 crore (US$ 407.66 million) digital advertisement market, search and display contribute the most - search advertisements constitute 38 per cent of total advertisement spends followed by display advertisement at 29 per cent, as per the study.
 
The Internet's share in total advertising revenue is anticipated to grow twofold from eight per cent in 2013 to 16 per cent in 2018. Online advertising, which was estimated at Rs 2,900 crore (US$ 429.9 million) in 2013, could jump threefold to Rs 10,000 crore (US$ 1.48 billion) in five years, increasing at a compound annual rate of 28 per cent(责任编辑:BUG)


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