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Example Accounting Essay:卡特彼勒的国际战略

时间:2017-06-26 10:49来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
国际商业理论领域包含着大量的观点和维度。国际商务(IB)的定义和假设与来源不同且不明确。IB的方法已经确立了全球或组织的基本观点,但这些领域的内容是巨大的。在全球的发展途径,或更正确地称为“宏观”,最近在1990的演变,由于混合组织导向的方法,否则被标记为“微型”。本次讨论以分析卡特彼勒在国际商业舞台上的形式为重点,首先涉及与更广泛的宏观环境有关的问题和理论,然后具体介绍卡特彼勒组织。本次讨论的目的是解释卡特彼勒的国际战略,并将其作为相关文献的应用平台。
 
The domain of international business theory contains an overwhelming array of perspectives and dimensions. International business (IB) definitions and assumptions are as diverse and ambiguous as their sources. Approaches to IB have established the fundamental perspectives as being global or organisational, but the content of these areas are immense. The development of the global approach, or more correctly labelled as ‘macro' (Rugman and Hodgetts 2000. pp. 24), has recently evolved in the 1990's as a result of the mixed organisational orientated approaches, otherwise labelled as ‘micro'. This discussion takes the form of analysing Caterpillar in the international business arena by highlighting issues and theories that relate initially to the wider macro environment, then specifically towards Caterpillar as an organisation.
 
The selected definition of IB for the basis of this discussion has been taken from an opening statement. This being ‘transactions taking place across national boarders' (Rugman and Hodgetts 2000 pp. 5). This simple statement is considered sufficient to incorporate its entirety, however the recognition of the multi dimensional perspectives and their interrelatedness needs to be comprehended. The aim of this discussion is to explain the international strategy of Caterpillar by using its context as a platform for applying relevant literature.
 
Caterpillar history 卡特彼勒的历史
For clarity reasons it is considered necessary to offer a brief introduction to Caterpillar. They have been established in the construction equipment industry for over 75 years and recorded $20.45 billion turnover in 2001 (annual report 2001). Their main products are divided as machinery with 58% of sales, engines with 33%, and financial products with 9%. The mission statement of Caterpillar is to ‘be the global leader in customer value'; this clearly indicates the attention to a high quality of service as being their competitive edge. This service is integrated through a sophisticated network of 1840 locations across all six continents, of these; Caterpillar has foreign direct investment (FDI) in 255 locations. The corporate strategy for the future is to bolster their leadership in the market through initiatives labelled by Data monitor (2003) and the annual report (2001) as being ‘profitable growth, championing continuous quality improvement, aggressively reducing costs, and developing an integrated e-business'. In attempting to understand the reality of Caterpillar's strategy, theories are applied to offer explanations behind the corporate publishing's. (责任编辑:BUG)


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