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留学生assignment范文:电子商务创新:运营与物流(2)

时间:2018-02-09 15:45来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
 
The trial system will encourage people who have never shopped online before to try out online shopping by removing the restriction of size and fit confusion.
 
Secondary Literature 二次文献
 
In the 21th Century People more and more are shopping online. Studies have shown that e-commerce sales grew 15 percent in 2012, which is several times more than average retail industry's spending growth.
 
80 percent of the sales in this industry are still taking place within the four walls. Even though a majority of apparel shoppers visit the retailer's website, research the product online, or read reviews before making purchase, only a few actually buy the product online. Most people who do buy clothes online are likely to buy an item only after they have already tried it on in a store or seen someone else wear it before. This is especially true among women.
 
Not knowing the quality of the product and having to wait for the product to arrive may affect the shoppers' decision to buy clothes online, but the biggest problem I see preventing a shopper from buying clothes online is not being able to visualize how the product will look on her/him body. If the retailers can address this issue, the concerns like the quality of the product and the shipping time can easily be fixed. I agree that people want to feel, see, and try the product before they buy; and e-commerce sites can not provide that real experience of touching the product, but with improved technology and larger, better quality pictures, shoppers can get a pretty good idea of the quality. Plus the free shipping and free returns already being offered by many e-commerce retailers will give shoppers the option to experience the products without leaving their house. Retailers could not be able to solve fit issues on the Internet. Fit issues are the main reasons of customers that create do not feel excited about buying clothes online. E-commerce retailers can attract people if they can address their practical issues that are keeping many probable customers from shopping for clothes.
 
Advanced digital technologies like the virtual fitting room software that provide the shopper better fit experience than the two dimensional pictures. But not every retailer can afford those expensive technology and not every shopper is willing to spend the time it takes for them to upload the picture (or whatever else is required to let the software know their body's dimensions or size) and drag/select each product they want to try on and wait for the results. It is easier and time saving for the shopper to just clicks the size she/he wants to see on picture and get done. It may not give her/him the enhanced experience of three-dimensional virtual fitting, but it will give her/him a pretty good idea of how she/he can expect to look on those products. But a virtual fitting room is the lack of uniformity in apparel sizing. It is the biggest problem of the apparel industry right now. Each manufacturer has its own sizing standard. And, within each manufacturer, there are size variation depending on the fabric, style, and so many other factors. It is simply impossible for those software to accommodate all manufacturer's sizing standards, which means majority of new and smaller brands can not be represented.(责任编辑:cinq)


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